Internet Retailer announces keynote speakers for IRCE 2008
Internet Retailer today announced that Mike Boylson, executive vice president and chief marketing officer of J.C. Penney Co. Inc., and Neel Grover, president of Buy.com Inc., will deliver the Keynote Addresses at the Internet Retailer Conference & Exhibition June 9-12 in Chicago.
Building on the conference’s theme of “E-Retailers Dive into the Mainstream,” Boylson will deliver the kickoff Keynote Address on June 10. He will discuss why the Internet is so important to J.C. Penney, which ranks No. 12 in the Internet Retailer Top 500 Guide, and why its importance will only grow as the web becomes a more important part of consumers’ lives. He also will talk about how adopting a thorough-going Internet strategy requires constant attention from senior management, how senior management communicates the importance of the Internet throughout an organization and what’s next on the e-commerce front for J.C. Penney.
Delivering the Day Two Keynote Address, Grover will talk about how Buy.com, No. 38 in the Internet Retailer Top 500 Guide, has ridden the ups and downs of the online marketplace, surviving the investment crash by adopting the attitude that in spite of what investors wanted, consumers wanted to shop online and Buy would be there to fill that need. Today, Buy.com is a $500 million profitable enterprise that appeals to a wide selection of shoppers. Grover will talk about the vision that has brought Buy.com to this point and what it will take for Buy and other online retailers to make further incursions into the mainstream of consumers’ lives.
The Internet Retailer Conference will take place at McCormick Place West and will feature two pre-conference workshops—one on Marketing and the other on Making the Leap from Entrepreneur to Enterprise—on June 9, two full days of conference sessions and a post-conference workshop on Mobile Commerce on June 12.
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