Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Wednesday, November 28, 2007   
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Apparel retailers are tops in October web performance

Apparel and accessories retailers provided customers with high broadband connections the fastest access time in October, says Gomez Inc.

Gomez Inc. notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.84 seconds, compared to specialty/other retailers (6.0 seconds), mass merchants (6.01 seconds), and computers and electronics retailers (6.82 seconds).

When a site is accessed by a low broadband connection, apparel and accessories retailers provided the fastest average access at 13.14 seconds, Gomez says. The next fastest web retailing category was specialty/other retailers (13.40 seconds), followed by mass merchants (13.97 seconds), and computers and electronics (15.94 seconds).

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