InsightExpress Expands Online Media Measurement Group; Announces Two Key Promotions to Support High Growth AdInsights Product
STAMFORD, CT- October 10, 2005 -- InsightExpress, a leading online market research firm, announced today two key promotions to support the explosive growth of AdInsights, the industry`s fastest growing online ad effectiveness solution. Stephen Jepson has been promoted to Senior Manager of AdInsights, while Juliana Aloia has been promoted to Manager of AdInsights, East Coast. Both appointments are effective immediately.
The expansion of the AdInsights Group, a team of specialists focused on online media measurement, development and optimization, is driven by continued high demand for this unique research solution. Using proven simultaneous test/control methodology, AdInsights is powered by InsightExpress` patented business methods. Through custom surveys designed by market research experts at InsightExpress, it uniquely enables clients to focus on their specific marketing and advertising needs without constraints. With more than 2,500,000 ad effectiveness surveys completed within the last two years, AdInsights provides the industry`s most current normative database.
As members of a team led by Drew Lipner, Group Director of AdInsights, Jepson and Aloia will provide clients with comprehensive project support. In their new roles, both will draw on extensive experience at InsightExpress and strong knowledge of the AdInsights product to deliver superior service and guidance throughout the research process.
Stephen Jepson: Senior Manager of AdInsights
As Senior Manager of AdInsights, Jepson will be responsible for the AdInsights East / West operations team, as well as key development initiatives.
Jepson, an experienced client service executive, most recently held the position of Manager of Customer Service, West Coast Operations, at InsightExpress. Since joining InsightExpress in November 1999, Jepson has been responsible for communicating the benefits of its marketing research services and demonstrating all aspects of its products and services to colleagues and clients. He has also authored a number of process improvements to further enhance the InsightExpress client experience. Prior to joining InsightExpress, Jepson was a small business entrepreneur and owned/operated a landscaping and design company.
Jepson attended the University of Phoenix`s Bachelor of Science in Business/Administration program and holds certificates in Project Management and Management. He resides in Patterson, CA with his wife and two children.
Juliana Aloia: Manager of AdInsights, East Coast
Aloia has played an instrumental part in the growth of AdInsights. In her new role, she will be responsible for managing AdInsights operations on the East Coast. An InsightExpress employee since October 2002, Aloia has also held the positions of Project Manager and Sales Representative.
Prior to joining InsightExpress, Aloia worked as a Marketing Manager at the Canadian National / Illinois Central Railroad in Chicago, IL. She has also held the position of Fund Development Assistant at Rotary International in Evanston, IL.
A resident of Manhattan, Aloia received a BS in Corporate Communications from Ithaca College.
Fern Schapiro, Executive Vice President of Client Services and Marketing, commented, "The AdInsights product has evolved and grown considerably over the past three years. To help support this remarkable growth, InsightExpress is expanding the group of online ad effectiveness experts dedicated to the management and development of AdInsights. Both Stephen and Juliana have proven themselves to be invaluable members of the AdInsights team, having worked with the product since its early stages. I have no doubt that they will continue to provide AdInsights clients with exceptional research solutions and support in their new roles."
About InsightExpress
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its award-winning technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The Company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles, San Francisco, and Seattle. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-978-3233.
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