NEW AFFILIATE LIST TO CONTAIN MORE PROFILE DATA, USER GUIDEBOOK AND OFFER A FREE PEEK
CHICAGO IL, October 3, 2005 -- Molander & Associates Inc. is releasing a new update to its popular affiliate directory profiling over 200 top retail-focused Web affiliates. The Affiliate List (www.theaffiliatelist.com) contains new affiliates, new profile data on them and ships complete with a User’s Guide / Affiliate Recruitment Best Practices document free with purchase. The company is also allowing affiliates to opt out of the list upon request and permitting qualified advertisers to take a peek inside the product prior to purchase.
Michael Yack, founder of affiliate site FabulousSavings.com, says that the list offers benefits to affiliates managers. Acccording to Yack, the product “Eliminates the smoke and mirrors from our industry… which makes life more efficient and profitable for both affiliates and our merchants.”
He continues, “Instead of contacting affiliates who would rather remain anonymous, the list highlights our ability to conduct online campaigns that merchants can trust. Some affiliates do want to be found (by appropriate advertisers), and this list more than accomplishes that.”
“I’m really glad that Findsavings.com made it into the affiliate list,” says Richard Booth, CEO of affiliate, FindSavings.com who proudly boasts that he loves seeing his Web site in print. “This allows merchants to get a hold of us quicker and in the affiliate marketing arena getting into a good program before others is a great advantage.”
Commenting on the new, more data-rich list Booth says, “The Affiliate List allows managers who have been around for a bit, but who may not know about us or who we are, to get better acquainted with Findsavings.com.”
The list, which helps affiliate managers find, qualify and then monitor affiliate activity like adware usage and SPAM activity, will now include a free Guide giving tips on how to best organize an affiliate recruitment campaign. The easy-to-read booklet gives advice on how to develop proper affiliate selection criteria and use data in the list to select, court and secure productive relationships with the most appropriate affiliates.
Molander & Associates CEO, Jeff Molander is slated to speak at eComxpo this month and will give more insights on how the company has created this helpful tool in his presentation, “Power Recruiting: Using Advanced Tools to Locate & Qualify Top Affiliates.”
About Molander & Associates Inc.
Molander & Associates recently expanded outside of consulting into the publishing and production of "knowledge products” that help e-commerce managers and decision-makers scale their most valuable resource: time. The company`s clients include start-up ventures and established firms ranging from multi-channel retailers, catalogers, service marketers and agencies to entrepreneurs, investors, analysts and others seeking to invest in performance marketing and advertising strategies.
Contact: Jeff Molander
(815) 483-9194
jmolander@molanderassoc.com
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