Company Enhances Core Patented Double Opt-in Email List Rental Service and Adds RSS Advertising and Online Lead Generation to its Customer Acquisition Solutions suite
New York City – For Immediate Release -- Return Path, Inc., the leading email performance management company, today announced the relaunch of its Postmaster Direct business to provide brokers, media-buying agencies, and marketers with a variety of online customer acquisition programs. The new and improved Postmaster Direct provides one of the industry’s most comprehensive email databases, with more than 33 million double opt-in, targeted profiles on key influencers. And now with thousands of interest categories, demographic information, and behavioral targeting information, email marketing can play an integral role in helping businesses to acquire new customers in a cost-effective, highly-permissioned manner.
“We are excited to present the added benefit of online lead generation and advertising in RSS feeds to compliment our traditional targeted email database. With these comprehensive solutions, we can provide our customers more opportunities to communicate with their prospects through a variety of touch points,” said Marty Donner, Vice President and General Manager of Return Path’s Customer Acquisitions Solutions. “Our robust solutions suite can now provide marketers the ability to target and acquire customers before an email is ever sent.”
With partners such as CNET, MSNBC, Entreprenuer.com, Small Business Computing and more, Postmaster Direct can now offer marketers and broker’s access to valuable, targeted audiences from a variety of verticals, segmented into multiple categories including personal interests, job function, company size and more. Leveraging these strategic partnerships, marketers can also elect to advertise in select RSS feeds, and on email confirmation pages, a page which is viewed after prospects opt-in to receive email from partners. These solutions are each customized to help marketers and brokers target effectively and efficiently, increasing response rates and producing better campaign results.
“We’ve seen continuous success leveraging the Postmaster Direct double opt-in email lists to target new prospects. We are planning to utilize Return Path’s new customer acquisition solutions for those efforts as well,” said John Hammersley, Chief Operating Office, Eclipse Direct Marketing. “We think RSS advertising through Feedburner has a lot of potential to help target our customers throughout the acquisition process.”
Return Path will be meeting with brokers and marketers at the DMA 05 conference, October 15 – 19th, in Atlanta, Georgia (Booth 1434), to discuss the new and improved customer acquisition offerings from Postmaster Direct.
Netcreations, original owner of Postmaster Direct, was acquired by Return Path in 2004.
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About Return Path
Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Path’s services to generate superior results from their e-mail programs, taking advantage of Return Path’s pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition and best practices strategy. Solutions include list maintenance, deliverability, data acquisition, online sampling, marketing technology and e-mail strategy. Return Path’s Postmaster Direct file is the largest, most targeted double opt-in database available for e-mail acquisition. The company’s investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577.
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