In an example of how the web continues to blur the lines between content and marketing, Billboard.com has expanded its e-commerce partnership with shopping comparison service mySimon to offer sales as well as research on DVD movies.
Billboard.com, the web site of Billboard Magazine, attracts more than 2 million visitors every month to review its lists of the top-ranked music CDs and DVD movies, said Sam Bell, director of business development for VNU eMedia, the publisher of Billboard. For the past two years, Billboard.com has worked with mySimon, a unit of CNET Networks Inc., to let visitors also comparison shop and buy its ranked CDs from retailers linked to mySimon.
"MySimon has provided our users a fun, friendly and reliable music shopping experience, so we’re now excited to extend our partnership and expand it to include DVD shopping," Bell said.
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