MEDIABIN LAUNCHES VERSION 2.0: ENHANCED BRAND ASSET MANAGEMENT PLATFORM SPEEDS PRODUCT LAUNCHES FOR GLOBAL CORPORATIONS
FOR IMMEDIATE RELEASE
Collaboration and Web-Based Self-Service Access to Brand Assets and
Marketing Collateral Enable Tighter Brand Control for Enterprises and
their Partners
MACWORLD, New York, July 18, 2001 – MediaBin Inc. today announced the
launch of MediaBin 2.0, an update to its Web-enabled brand asset
management platform. MediaBin 2.0 is an enterprise-level system that
allows companies to speed product launches by managing the associated
marketing collateral and brand assets that are used to promote and sell
products. Through server clustering, browser enhancements, and a Java
API, MediaBin 2.0 builds on MediaBin 1.03 to give brand managers and
marketers tighter control over brand content, while enabling immediate
access to support the multiple touch points of a global corporation.
More than a dozen Fortune 1000 companies have already adopted MediaBin’s
version 1.03 product.
“The bottom-line for any company today is sales, and to achieve sales
goals, companies need speed,” said Burt Smith, MediaBin’s vice president
of marketing. “Enhanced collaboration and faster time-to-market of brand
content allows large corporations to speed product launches, and,
ultimately, to expedite the sales process. MediaBin 2.0 provides a
collaborative environment where both internal departments and external
vendors and partners can access all brand assets, whether they are
collateral pieces or product images.”
The MediaBin platform is an enterprise brand asset management server
that combines asset cataloging with image processing. MediaBin creates
multipurpose image assets and automates post-creative image processing,
formatting, and network distribution. A single source image can be used
at any time for Web pages, catalog pages, in-store merchandising
displays, and billboards, enabling brand-centered corporations the
consistency and centralized control they need to manage content in
multiple media. The enhancements in the 2.0 release include:
o Server clustering for enterprise scalability
o Adobe Acrobat PDF previews
o Microsoft Office (Word, Excel, PowerPoint) previews
o Rights management
o Bulk metadata editing
o Improved out-of-the-box Web client
o Enhanced Macintosh support
o Back-up wizard
o Fault tolerance
o Java API
“MediaBin offers customers a menu of capabilities not found in other
products. By combining the features of a mature digital asset management
system with a robust image processing engine, MediaBin enables some
truly unique services, such as self-service imaging,” said Future Image
Inc.’s Tony Henning, senior analyst, imaging infrastructure. “The new
release adds flexibility—more formats, tasks and retrieval options—as
well as enhanced architecture and scalability that strengthen MediaBin’s
position as an enterprise-level platform.”
The MediaBin platform is a software application that can be installed
without expert assistance and is usable right out of the box. It also
includes rich programming interfaces and modular scalability, so that it
can be customized easily to fit the infrastructures of diverse
organizations. MediaBin starts at $40,000. For more information on
purchasing MediaBin, visit http://www.mediabin.com or call
800.437.2285.
About MediaBin
MediaBin Inc. develops innovative, standards-based brand asset
management solutions for Global 2500 companies. The MediaBin platform
enables marketing and eCommerce teams to speed time-to-market for new
products, improve customer experience, and scale their businesses by
automating the management, production and delivery of marketing
collateral, brand assets, and product images. MediaBin is a key
eBusiness infrastructure component that can be integrated into Web
content management systems, product catalogs, and eCommerce platforms to
automate image tracking and updating. Clients include Ford Motor
Company, Grainger, National Semiconductor, Lear Corporation,
BlueLight.com, estyle.com, FacilityPro, and many others. To learn how
the MediaBin platform can work for you, call 800.437.2285 or
404.264.8000, or visit www.mediabin.com.
Contact:
Christine C. Smith
MediaBin Inc.
404.264.8062
csmith@mediabin.com
Brian Parrish
Abovo Marketing Group
678.597.3338
bparrish@abovomarketing.com
Back...
