Agreement Positions Vendaria`s Video Technology Offerings to Enhance
InfoSpace`s Core Commerce Platforms
SEATTLE - July 23, 2001 - Vendaria Inc., a provider of streaming-video
solutions for sales, marketing and merchandising, today announced an
agreement with InfoSpace, Inc., a leading provider of the platform and
applications that enable partners to deliver consumer and commerce services
across the Internet to any device over current and next-generation networks.
Through the agreement, Vendaria`s catalog of product videos will be
available for integration into InfoSpace`s commerce platform and
distribution through InfoSpace`s network of leading Web sites and service
providers. The integration of Vendaria`s technology offerings into
InfoSpace`s suite of commerce products would enable both companies to work
with manufacturers and merchants to provide video-enabled promotions.
Vendaria`s technology enables online portals and e-commerce sites to
leverage rich-media content for sales, marketing and merchandising. Without
sacrificing quality, Vendaria`s videos are available to consumers with
dial-up connections of 36k and above, extending the reach of streaming video
to the majority of consumers. Because Vendaria`s technology is available on
all major streaming media platforms and automatically detects user
configuration, consumers can view the videos without having to download new
technology or leave the Web site.
"The InfoSpace network comprises a long list of established partners and
affiliates including more than 3,200 Web sites and companies worldwide,"
said David Shipps, vice president of commerce services at InfoSpace. "By
adding an efficient video component to our commerce services, and providing
that same capability to our partners, we see an opportunity for online
marketing mediums to become more informative and compelling."
"Further cementing our category leadership, this agreement allows Vendaria
to leverage the reach of InfoSpace`s shopping and promotions platform, as
well as its network of over 3,200 Web sites," said Scott Ferris, president
and CEO of Vendaria. "We anticipate that manufacturers as well as online
and offline merchants will quickly see the benefits of incorporating videos
into online promotions - sharing additional information, providing
compelling visuals, enabling a better understanding of the message and
converting more interested consumers."
Vendaria Envision is a platform that hosts streaming videos that can be
seamlessly embedded into Web sites, e-mails and banner ads and viewed by
consumers with modem speeds of 36k and above. The technology detects the
browser version, operating system and media player of the recipient and
delivers the appropriate video content, depending on the users computing
environment.
About Vendaria
Vendaria provides streaming video services to companies in need of enhanced
sales, marketing and merchandising collateral. By leveraging Vendaria`s
platform, companies can enrich existing initiatives and deliver targeted
messages to consumers who desire more interactive and engaging content.
Vendaria`s services are designed for manufacturers, e-retailers and
advertising and marketing companies. Based in Seattle, Wash., Vendaria was
founded in 1999 and is privately held. For more information, visit
www.vendaria.com .
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