DIGITAL IMPACT LAUNCHES SUCCESSFUL MULTIBYTE E-MAIL CAMPAIGNS FOR HEWLETT-PACKARD
Contact:
Shoshana Deutschkron
Public Relations Manager
Digital Impact, Inc.
650/356-3612
shoshana@digitalimpact.com
Dara Sklar or Lauren Carpenter
Schwartz Communications, Inc.
415/512-0770
digitalimpact@schwartz-pr.com
Asian Language Campaigns Help Drive Sales and Build Customer Loyalty
San Mateo, Calif. July 23, 2001 Digital Impact, Inc. (Nasdaq: DIGI), the premier provider of online direct marketing for enterprises, today announced that it has successfully implemented e-mail marketing campaigns in Chinese, Japanese and Korean languages for Hewlett-Packard, thereby extending the company’s worldwide marketing reach.
“Digital Impact’s solutions are designed to help corporations create and implement industry-leading online direct marketing campaigns that help drive revenue and deepen customer relationships,” said William Park, chairman and CEO of Digital Impact. “The successful completion of Hewlett-Packard’s Asian language campaigns is an important milestone that reiterates our commitment to helping corporations achieve their global marketing objectives by communicating with their customers in the medium and language of their choice.”
The goal of the campaigns was to enable Hewlett-Packard to send targeted e-mails in Asian languages to its global customer base in order to drive sales, increase web site traffic and build customer loyalty. The campaigns, which were sent to IT professionals, managers, and strategists, included informational monthly updates about new site features, promotions, and reminders of online strategic planning, support, training and discussion group services. These campaigns proved to be highly successful resulting in double-digit open and click-through rates.
“Digital Impact shares Hewlett-Packard’s commitment to world-class customer service,” said Lisa Pernis, worldwide outbound marketing supervisor for the IT Resource Center website at Hewlett-Packard. “We chose to work with Digital Impact because their solutions enabled us to communicate with our large and diverse customer base in Asia in localized languages, while maintaining centralized control over messaging, content and delivery.”
About Hewlett-Packard Company
Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to all. HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com.
About Digital Impact
Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell Computer Corporation, MasterCard, and Hewlett-Packard. Digital Impact`s solutions -- Strategy, Customer Acquisition and Customer Marketing -- enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact solutions provide deep customer insight and powerful execution through a combination of hosted web applications, messaging technology infrastructure and professional services.
Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in October 1997 and currently has more than 300 employees in its Silicon Valley, Santa Monica, Dallas, Chicago, New York and London offices. The company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.
The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact`s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact`s actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements.
Note to Editors: Digital Impact is a registered trademark of Digital Impact, Inc. All other brands or trademarks are the property of their respective owners.
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