LEXINGTON, MA - July 24, 2001 - e-Dialog, the precision e-mail marketing
innovator, closed the second quarter of 2001 with a string of new business,
an alliance with marketing giant Harte-Hanks, new technology to measure the
effectiveness of e-mail campaigns, and 126% growth from the second quarter
of last year.
Faced with a softening economy and tighter budgets that demand a clear
return on investment, a growing number of businesses are opting-in for
e-Dialog`s precision e-mail marketing approach. Lucent Technologies,
Woodcraft Stores, Ross-Simons, and Empire Blue Cross/Blue Shield were among
more than a dozen organizations shifting to e-Dialog`s proven combination of
technology, strategy and accountability to deliver e-mail campaigns that
produce results.
"After carefully assessing a number of e-mail campaign providers, we found
that e-Dialog was the only company with the business approach and technology
to meet our needs in allowing stores to access and mail effectively to
customers," said Ken Kupsche, catalog director of Woodcraft Supply
Corporation. "Rather than relying solely on their software`s robustness,
they are set apart by the collaborative partnership they offer."
As part of its ongoing commitment to offer the latest technological
enhancements, e-Dialog sharpened clients` focus on return-on-investment
(ROI) by launching eReports, incorporating - among numerous features --
ConversionTrak, which enables seamless tracking of website conversion
activity driven by e-mail campaigns. The company also made significant new
investments in infrastructure capacity to ensure the continued scalability
and reliability of its e-mailing services.
e-Dialog entered into a strategic alliance with Harte-Hanks, Inc., as the
global direct marketing and interactive services company continues to offer
the most advanced solutions in interactive services. After an extensive
evaluation process, Harte-Hanks selected e-Dialog`s precision e-mail
marketing services to fill the increasingly important role of e-mail for its
clients` needs, which include customer care, e-mail newsletters, technical
support and other applications.
"With tightening budgets, marketers are putting more of their dollars into
precision e-mail marketing because it is so effective at driving directly
measurable revenue, said John Rizzi, president and CEO of e-Dialog. "And
the demand for solid ROI is not going to disappear when the going gets
smoother. Many marketers, pressed to find the most cost-efficient,
trackable means of reaching customers, are discovering that e-mail should be
an ongoing, indispensable part of their strategy."
e-Dialog is the innovator in precision e-mail marketing services that help
companies establish powerful, two-way relationships with their customers and
prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s
team of experienced direct marketers manages every phase of an e-mail
marketing program, including strategic planning and creative design,
campaign execution, inbound response management, and data analysis. The
company`s precision-based approach takes permission marketing to the next
level, combining award-winning e-mail marketing expertise with responsible
use of proprietary personalization and custom publishing technologies to
deliver highly targeted communications that delight recipients. The result
has been dramatic returns-on-investment for world-class e-Dialog clients
such as the NFL, Staples, Harvard Business School Publishing, Doubleday,
Schering Laboratories, and many more. Investors include OneLiberty Ventures,
Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE:
IPG). For more information, visit or contact:
Jim McNulty
e-Dialog
jmcnulty@e-dialog.com
781-372-3326
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