MessageMedia Releases UnityMail 5.0, An Award-Winning E-Mail Marketing Software,With Powerful Reporting And Expanded International Language Messaging Capabilities
LOUISVILLE, COLO. (July 24, 2001) MessageMedia, Inc. (Nasdaq:MESG), a
leader in permission-based, e-mail marketing and messaging solutions,
today released UnityMail 5.0, its newest version of UnityMail enterprise
solution software. This database-enabled software offers extensive,
high-performance capabilities with powerful reporting and expanded
international language messaging capabilities. UnityMail 5.0 increases
the scope of e-mail marketing allowing marketers to deliver large-scale,
targeted, permission-based campaigns.
New Reporting and International Language Features
New features include system, message, and list reports. System reports
allow marketers to understand the characteristics and limits of a
database including such things as partition sizes, names, creation
dates, total members, and managers, as well as total number of messages.
With message reports, a particular e-mail campaign can be analyzed by
drilling down to URL click-throughs, HTML opens, and bounces. List
reports allow marketers to view trends on member activities over time
(weekly, monthly, and yearly).
Unity Mail 5.0 features new language capabilities allowing the user to
expand audiences internationally. The user interface remains in English,
but the sender can transmit messages in single and double-byte character
sets.
Target Marketing Enhances Customer Loyalty
UnityMail 5.0 enterprise solution software integrates a customer`s
database into an advanced e-mail list server letting marketers build
one-to-one relationships with customers, prospects, and employees, as
well as create better customer profiles. UnityMail 5.0 easily
incorporates customer acquisition, retention, and growth strategies
encompassing industry best practices.
UnityMail 5.0 helps marketers develop strategies where audiences are
messaged only when an offer fits a pre-expressed need, action, or
preference, thus enhancing customer loyalty. Such personalization and
the ability to have meaningful reporting analytics are two of the most
important components of a successful e-mail marketing solution.
Scalable Architecture
UnityMail 5.0 defines scalability by more efficiently distributing the
most crucial e-mail delivery and response- handling tasks to dedicated
machines. Processing power is added as it is needed and where it is
needed: so campaign performance is maximized. Outbound campaign messages
and customers` requests are quickly handled. With the ability to manage
all tasks across multiple servers and processors, UnityMail 5.0
enterprise solution software substantially enhances the delivery and
processing performance of large-scale e-mail marketing campaigns.
UnityMail 5.0 - Performance and Power for You
"We are pleased to have been part of the beta process for UnityMail
5.0," said Tripp Eldredge, President and Chief Operating Officer, Direct
Marketing Results, Inc. "Version 5.0 solidifies our belief that
UnityMail stands apart as the leader in e-mail marketing. The new
intuitive reporting features and easy-to-use interface means quicker and
more powerful analysis of our e-mail campaigns. And with its enhanced
message copying and bounce management capabilities, our e-mail campaigns
are more effective than ever."
Jon Clark, Vice President and General Manager of MessageMedia`s
Commercial Software business, said, "UnityMail 5.0 represents a
performance value unmatched in the market. Our customers need a solution
set that will grow with their marketing needs. UnityMail 5.0 is such an
offering. Its powerful reporting helps marketers better understand the
behavior and interests of target audiences and better analyze the
effectiveness of their e-mail campaigns. Both are critical elements in
improving ROIs from marketing dollars."
For more information on UnityMail 5.0 and other MessageMedia products
and services, please see our web site at
http://www.messagemedia.com/solutions/unitymail/index.shtml
About MessageMedia, Inc.
MessageMedia, Inc. (Nasdaq:MESG), a leader in permission-based e-mail
marketing and messaging solutions, offers UnityMail 5.0, an
award-winning licensed software, and M3Platform, a powerful,
customer-centric e-messaging platform providing fully outsourced
solutions. MessageMedia offers specialized solutions for the publishing,
ISP/portal, retail/e-tail, financial services, high-tech, and travel and
entertainment industries.
Safe Harbor Statement Under the Private Securities Litigation Reform Act
With the exception of the historical information contained in this
release, the matters described herein may contain forward-looking
statements that involve risk and uncertainties. All companies and
product names are trademarks of their respective owners.
###
Contact Information:
Richard Hurwitz
VP, Marketing & Corporate Communications
MessageMedia, Inc.
303.381.7500
investor@messagemedia.com
MessageMedia, Inc.
371 Centennial Parkway
Louisville, Colo. 80027
Phone: (303) 440-7550
Fax: (303) 381-3934
www.messagemedia.com
Back...
