Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Wednesday, July 25, 2001   
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Tomax` RETAIL.net® Solution Gains Momentum in Multiple Retail Segments

For Immediate Release:

Contact: Audrey Glasby
Bremer Public Relations
801.364.2030
aglasby@bremerpr.com

Barry Blumberg
Tomax Corporation
801.415.6473
bblumberg@tomax.com

Supermarket, Specialty, and Drug Retailers to Deploy the RETAIL.net Software

SALT LAKE CITY, July 23, 2001... Tomax Corporation is pleased to announce a record number of Software License Agreements for its fourth quarter, which ended June 30, 2001. New license agreements were signed with leading retailers representing a diversity of retail segments and volumes, including supermarkets, drug and specialty retailers. These agreements represent a significant increase in new account licenses- the most in the company`s history to be closed in a single quarter.

New software licenses for the RETAIL.net® software have been signed with several customers including American Eagle Outfitters, Fruitful Yield, Sweet Traditions (operators of Krispy Kreme in St. Louis and Chicago), Trader Joe`s, and Value Drug. These retailers have licensed one or more components of Tomax` comprehensive RETAIL.net solution, which includes Transaction Management, Customer Management, Portal/Workflow, and Workforce Management.

"We are thrilled with these new leading retailer partnerships in so many different segments. This reflects favorably on our RETAIL.net solution and our retail-in-realtime vision," says Eric Olafson, chief executive officer for Tomax. "We continue to succeed in providing new solutions to retailers by introducing the rapid ROI benefits of our Web-based RETAIL.net application."

About Tomax
Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax RETAIL.net® solution enables retailers to create a "retail-in-realtime(tm)" infrastructure across the enterprise, supporting associates in stores and customers at the point of sale, kiosk, and online. Primary components available are: Customer/Transaction Management, Portal/ Workflow and Workforce Management. RETAIL.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. This allows a faster time-to-benefit compared with traditional retail technology approaches. Over 100 branded retail chains representing thousands of stores rely on Tomax solutions in a variety of retail markets including Franklin Covey, Gateway, Kroger, Snyders Drug Stores, TJ Maxx/Marshalls, WH Smith, and 24 Hour Fitness.

For more information on Tomax or its web-based e-business platform, RETAIL.net®, call us at 801.990.0909 or visit us at www.tomax.com. Life is short. Click hard with Tomax.

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Copyright © 2001 Tomax Corporation. Tomax and RETAIL.net are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners

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