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Press Releases Thursday, July 26, 2001   
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HENRY BERG NAMED CHIEF OPERATING OFFICER AT TACTION

Contact:
Steve White
Taction
(207) 832-0800, x2280

Patricia M. Pinto
(207) 832-0800, x2287

July 25, 2001

News Release

WALDOBORO, Maine -- Henry `Hank` Berg has been appointed chief operating officer at Taction, a Maine-based international customer contact service company, President and Founder Steve White has announced.

Berg is responsible for developing and executing the business strategy at Taction, founded in 1983 as Maine`s first call center. He has more than 20 years experience in operations management and product development in a variety of high-tech industries.

Taction provides a wide range of specialized, 24-hour customer contact services for well-known companies such as Chanel, Samsonite, McGraw-Hill, Atkins Nutritionals, Inc., Lighthouse International, and Harbor Sweets. Based in a state-of-the-art facility in Waldoboro, Taction is one of mid-coast Maine`s largest employers with approximately 200 year-round and seasonal employees.

"Hank has a proven track record and the skills necessary to ensure that top-notch systems are in place, both in terms of business processes and technology," White said. "He is a perfect fit for Taction as we pursue our long-term growth goals."

Berg served for more than 20 years at Sanders, a Lockheed Martin company, and one of its subsidiaries. After starting as a design engineer, he held several high-level management positions, and near the end of his tenure focused on telecommunications production.

A resident of South Bristol, Berg is originally from Newcastle and is a graduate of Lincoln Academy. He earned a degree in electrical engineering from the University of New Hampshire in Durham and received a master`s in engineering from Northeastern University in Boston. Berg received an executive MBA from Boston University in 1996.

At Taction, Berg will oversee a company that has remained on the leading edge of technology in its industry. Taction was the first contact center in the nation to install a fully integrated voice, e-mail and e-chat automatic contact distribution system (ACD) from a recognized telecommunications leader.

Formerly known as the New England 800 Company, the company recently changed its corporate name to Taction. The change reflects its transformation from a call center pioneer into one of the country`s premier Customer Contact Centers, offering the latest interactive, web-based services. Services delivered by Taction include processing orders; resolving problems and answering consumer questions via phone, e-mail and chat; event registration; and serving as a complete customer service center for its clients, which include leading retailers, e-commerce sites and catalog firms.

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