Amazon continues its lock on shopping sites in October
Amazon.com Inc. led online shopping destinations in October with 83% more unique visitors than No. 2 Target.com, whose platform Amazon operates, Nielsen Online reports.
The Top 10 shopping sites in October, with unique visitors in millions this October and last, year-over-year growth, and time spent per visitor in minutes and seconds, according to Nielsen Online, were:
- Amazon, 44.74, 43.10, 4%, 24:01
- Target, 24.02, 20.58, 17%, 07:17
- Wal-Mart Stores, 20.07, 22.24, -10%, 15:44
- Shopzilla.com Network, 19.35, 19.11, 1%, 02:30
- Yahoo! Shopping, 16.76, 12.36, 36%, 01:23
- Shopping.com Network, 16.70, 17,92, -7%, 02:28
- Dell, 14.95, 14.23, 5%, 16:59
- Expedia, 13.15 15.02, -12%, 11:36
- Nextag Network, 12.86, 13.05, -1%, 02:40
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
The Top 10 consumer goods advertisers in October, with ad impressions in millions, according to Nielsen Online’s AdRelevance Report, were
- Alberto Culver North America, 960.72
- Hydroderm Beverly Hills, 886.24
- The Coca-Cola Co., 337.59
- General Mills Inc., 332.54
- iQ Cosmetics, 299.84
- The Procter & Gamble Co., 267.14
- Patron Spirits Co., 247.63
- Unilever, 227.30
- Johnson & Johnson, 201.87
- Dermitage, 171.19
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