Michael Penney returns to Epsilon to lead consulting and analytics team
Michael Penney has returned to multi-channel marketing company Epsilon as executive vice president of strategic and analytic services, reporting to president and CEO Michael Iaccarino. He previously had led the Dallas-based company’s marketing efforts and analytic consulting practice.
Penney also has held positions at Andersen Consulting, Gillette, AT&T and McKinsey & Company. Most recently, Penney served as a founding partner of Blue Ridge Partners Management Consulting.
"Epsilon continues to attract top-tier talent to its expanding team, and adding an executive of Mike Penney’s caliber underscores our strong industry leadership and reputation for excellence," says Iaccarino. "Mike’s deep expertise and insight will help us meet our clients’ growing demand for targeted, data-driven marketing programs that build and optimize relationships and grow marketing ROI."
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