iCrossing Appoints Attila Kelemen to Lead New York Office
- Industry Leader to Provide Strategic Leadership for Clientele -
NEW YORK, Oct. 11 -- iCrossing, the largest independent search engine marketing agency, has named Attila Kelemen to the post of Managing Director of iCrossing`s New York office. Mr. Kelemen will assume responsibility for all local business development, client service and operations personnel.
"I have gotten to know Attila over the past five years, and he consistently provides smart thinking and insight connecting brands to its customers. His broad vertical expertise, coupled with his interactive advertising leadership made him a clear choice for iCrossing," said CEO Jeffrey Herzog.
Mr. Kelemen comes to iCrossing after spending 16 years with the WPP family. He started his career at Ogilvy & Mather in 1989 where he helped build brands for such clients as American Express, Unilever, The Ford Motor Company, Compaq and the Generali Insurance Group.
In 1998 he moved to Young & Rubicam`s direct marketing division, Wunderman, where he built and implemented relationship marketing strategies for Ford in Europe focusing on the internet. In 2000 Mr. Kelemen set up Y&R 2.1, the company`s interactive division, in Europe which led to the development of a regional network of 10 offices. Two years later he joined the New York office to lead the global interactive strategy development on the Colgate business involving the global roll-out of their websites as well as online marketing programs in North-America.
In 2003 he moved over to Landor New York as Director, Strategic Services where he architected the creation and launch of the Genworth Financial brand leading to the biggest IPO of 2004.
"I`m very excited about contributing to iCrossing`s profitable growth." said Mr. Kelemen. "I`m looking forward to helping our clients maximize the value of their brands through the medium of search; having watched iCrossing mature over the past few years, I think we`re perfectly positioned to lead the industry in the years to come."
Founded in Scottsdale, AZ in 1998, iCrossing expanded to New York in 2003 and today has 180 employees.
About iCrossing
Founded in 1998, iCrossing is both the Agency and the Technology driving search advertising. The Agency delivers on award-winning Natural Search Engine Optimization, Paid Search Management, Market ReSearch(TM), Customer Analytics and Creative Services by leveraging its Reverse Direct Marketing Technology(TM) platform. iCrossing is the largest independent search engine marketing firm in the U.S. with offices in New York , Chicago, Scottsdale and San Francisco.
CONTACT:
Sara Holoubek of iCrossing
+1-646-346-8323
sara.holoubek@icrossing.com
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