Redcats USA Selects Scene7‘s On-Demand Rich Media Platform to Power its Retail Websites
Global leader in home shopping uses Scene7 for dynamic zoom and to “self-publish” online catalogs for 10 specialty brands
NOVATO, CA - October 18, 2005 - Scene7®, the market leader in automated rich media solutions for the web, email and print, today announced that Redcats USA, a global leader in home shopping, is utilizing Scene7 On-Demand to create and deploy eCatalogs for its big-book and specialty brands.
REDCATS USA, a PPR Company, boasts a stable of world-renowned home shopping brands, leaders in their respective markets, as Chadwick’s, Lerner Catalog, Jessica London, Lane Bryant Catalog, Roaman’s, KingSize, BrylaneHome, BrylaneHome Kitchen, BrylaneHome Wishes, and La Redoute USA. Thanks to this brand line-up, Redcats USA covers a wide range of merchandise categories, from personal apparel, home and lifestyle and leisure accessories to gifts for all the family. REDCATS is the world’s third largest home shopping company, with 17 brands in 18 countries and a staff of over 19,000 associates.
“Redcats USA required an in-house solution to streamline the production process and control costs that would allow us to host all of our images and catalog pages, enable us to self-publish all of our online catalogs, and gives us the option to eventually bring the entire platform in-house,” said Alex Betancur, Senior Vice President Online Technology, Redcats USA.
Redcats USA chose Scene7’s hosted self-service eCatalog solution as the ideal long-term answer. Redcats USA had been working with Scene7 for the last five years and the collaboration, based on Dynamic Imaging Software solution, including zoom and re-sizing, was conclusive. Scene7’s flexible deployment options – full-service, self-service ASP or in-house license – provided Redcats USA with the flexibility it was looking for. “What attracted us to Scene7 was the fact that they are a software company who has built a solid platform, not just a services-only company,” continued Betancur. “They operate from the delivery of our initial eCatalogs to the training of our in-house production staff; the Scene7 team was completely focused on our success.”
Scene7 offers the only end-to-end eCatalog solution to allow companies to easily and cost-effectively create enhanced web versions of existing printed marketing materials – driving multi-channel sales. Scene7’s easy-to-use browser-based production tools allow Redcats USA to create eCatalogs for its retail websites in multiple languages, minimizing the training time of Redcats USA’s production teams, and speeding time to market. Scene7’s automated production tools enable Redcats USA to expand the use of their print catalogs beyond the basic online version on the website. Said Betancur, “We’re always looking for new and innovative ways to distribute our catalogs, and Scene7 provides us with the ability to create smaller, mini versions of our catalogs, as well as segment and deliver personalized versions. Scene7 is the solution that allows our teams to create hundreds of catalogs at one time, as well as dynamically produce specialized versions of these catalogs.”
With 22 eCatalogs across 8 brands currently deployed in the US, Redcats USA is looking to expand the use of Scene7 to other regions in the near future.
"Redcats USA is known as a thought leader and innovator in home shopping,” said Doug Mack, CEO of Scene7. “We are pleased that our complete rich media platform enables Redcats USA to take control of their production processes while providing a rich customer experience to fuel revenue growth. We’re proud to be Redcats USA’s single provider of rich media solutions.”
About Scene7
Scene7, the market leader in automated rich media solutions for the web, email and print, enables companies to grow revenues, enhance customer experience and cut production costs. Scene7`s solutions are built on an integrated technology platform – for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy`s, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.
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©2005 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.
Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207
sheila@scene7.com
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