NewGate Introduces Merchantize Technology for Online Retailers
NewGate’s Search Engine Marketing Platform Enables
Faster Grasp of Buyer Behaviors and Increased Revenues for Sellers
Sausalito, CA – Oct. 18, 2005 – NewGate Internet, Inc., the search engine marketing
(SEM) agency, today announced Merchantize™, an enhanced campaign management and
optimization technology platform for high-performance marketing. Specifically designed
to manage large campaigns with thousands or tens of thousands of keywords,
Merchantize assembles several proprietary integrated marketing analytics and campaign
management tools in a single interface, allowing online retailers to streamline decisionmaking
and campaign optimization.
By offering a range of marketing services designed to increase retailers’ online sales,
NewGate improved its clients’ search-related sales by 75% on average in 2004. With
more than half of all online sales now coming from search, it has become harder for
marketers to manage and evaluate return on investment from constantly fluctuating
search term bids across numerous Web sites and hundreds of categories. After
researching its most successful strategies for key retailers in domestic and international
markets, NewGate engineered its new, scalable Merchantize technology to accelerate
campaign design and management across the bulk of inventory typical for online
retailers.
“Bid-driven advertising is becoming increasingly competitive and technology tools like
NewGate’s Merchantize are critical to achieve etailing advantages,” said NewGate
President, Tom Dugan. “Using Merchantize, our account managers are empowered to
make sophisticated, strategic decisions about ad placement and pricing. Our clients can
then easily analyze where the resulting online sales are coming from and move money
into strong search strategies and out of less-profitable ones.”
Merchantize is an easily-scalable, reliable open-source Java platform that offers NewGate
clients tools such as:
•An integrated management dashboard
•Bid management and automation tools
•Advanced marketing analytics
•Extensive customization to address the nuances of major ad networks
•Sophisticated data feed management and optimization tools
The third generation of software that NewGate originated in 2001, the new Merchantize
platform represents a complete redesign of underlying architecture and technology into a
platform that is easily scalable, redundant and reliable. NewGate’s technology is
designed for compatibility with various middleware platforms and client-side
technologies.
Merchantize applies learning from over seven years of technology development and
hands-on account management for large retailers’ search campaigns. NewGate’s new
platform is the first phase of an ongoing development project to build a comprehensive
suite of tools for the management and optimization of advertising across digital media.
NewGate will be discussing successful paid search strategies for retailers and catalog
companies at the Shop.org Regional Retailer Meeting on Oct. 19 in San Francisco, CA.
NewGate will also be speakin g on search engine optimization (SEO) strategies at the
AD:TECH Conference in New York City on Nov. 8, and on contextual advertising
strategies at the Search Engine Strategies Conference in Chicago, Dec. 5 - 8.
About NewGate Internet
Providing a gateway to increased online sales for leading online companies, NewGate has
refined techniques that support search engine marketing as the most viable online revenue
and customer acquisition strategy. NewGate offers full-service search engine advertising
management solutions that include: pay-per-click (PPC) advertising through Google
Adwords and Yahoo Sponsored Search; paid inclusion through Yahoo Search Submit
Pro; contextual ads through Google Adsense and the Yahoo Publisher Network; and
comparison shopping placements on Shopping.com, BizRate (Shopzilla), NexTag,
Pricegrabber, Yahoo Shopping and others. NewGate also offers search engine
optimization (SEO) solutions for site content, site architecture, meta-tags and link
popularity. NewGate specializes in generating highly qualified leads, growing online
sales channels, increasing conversion rates, reducing new customer acquisition costs and
ensuring the highest possible return on investment. For more information, visit
www.newgate.com, email info@newgate.com, or call 415 331-3127.
# # #
Press Contact:
Ellen Corrigan
NewGate Internet
ellen@newgate.com
415 331-3127
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