Leading Technology Platform for Online Advertisers and Publishers Depends on Mirror Image’s Vast Network Infrastructure
Tewksbury, Mass.- Monday, October 17, 2005--Mirror Image® Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced that Right Media has deployed Mirror Image’s content delivery solution. Right Media’s Yield Manager ad management platform consistently ranks in the top 50 in terms of the amount of traffic delivered and has a wider reach than both CNN and AOL, according to Alexa.com, a Web site that tracks Internet traffic.
“Our company had an existing in-house network to deliver our content. But as Right Media witnessed rapid growth both as a company and in the online advertising marketplace as a whole, we needed to make a decision: build out our infrastructure or partner with an expert,” said Matthew Philips, vice president of technology for Right Media. “Mirror Image’s solution offered us the right mixture of superior performance and competitive pricing while helping us to sustain the rapid growth of our business and decrease the load placed on our existing network and servers.”
Right Media`s Yield Manager ad management platform gives marketers, ad agencies, networks and publishers access to hundreds of publishers and thousands of campaigns. Today, Right Media is serving more than 20 billion impressions a month – a testament to the increasing popularity of this advertising platform.
The enormous volume of content Right Media delivers placed an extraordinary strain on its network. Mirror Image’s global patented Content Access Point® (CAP) network allows Right Media to deliver the appropriate content at the critical points without building out a massive ad delivery infrastructure. Mirror Image’s solution allows Right Media to confidently reach its global audience with a network that provides maximum performance, availability and scalability to its customers.
“Mirror Image is thrilled to be assisting in the content delivery for one of the advertising industry’s most rapidly growing companies,” said John Rozen, chief operating officer at Mirror Image. “Our highly reliable network has helped Right Media deliver advertising to a worldwide audience.”
Right Media began implementing Mirror Image’s solution in July 2005.
About Right Media
Right Media helps marketers, ad agencies, networks and publishers efficiently trade online media. Every participant on the Yield Manager ad management platform buys or sells each individual impression dynamically in the first open online media exchange (one of the company’s divisions, the Right Media Ad Network, is one of those participants). Allowing thousands of campaigns to access billions of impressions, and compete for each impression based on its unique value to them, Yield Manager ensures that advertisers extend reach and meet their goals, while publishers sell every impression for maximum revenue. Based in New York City, the company is privately held. For more information please visit http://www.rightmedia.com or call +1 212-561-6474.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.
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