Columbia House Selects Coremetrics to Provide Intelligent Analysis of Online Customer Behavior
FOR IMMEDIATE RELEASE
Coremetrics Business Intelligence Solutions Enable Home Entertainment Giant
and Top-5 Retail Web Site to Improve Customer Acquisition and Enhance
Customer Loyalty
San Francisco - July 23, 2001 - The Columbia House Company,
(www.columbiahouse.com) the world`s largest direct marketer of music, DVD
and video home entertainment products, and CoremetricsÔ, Inc.,
(www.coremetrics.com) a leading provider of data-driven business
intelligence solutions, today announced that Columbia House has selected
Coremetrics to provide customized analysis of online customer behavior for
Columbiahouse.com`s popular music, DVD and video entertainment clubs.
Coremetrics` business intelligence solutions will enable Columbia House to
increase advertising effectiveness, maximize direct marketing efforts, and
improve Web site usability.
"The Columbia House Company`s selection of Coremetrics is a real triumph
for our company and a strong vote of confidence for the compelling value of
our business intelligence solutions," said Scott Kauffman, president and
CEO of Coremetrics. "Intimate knowledge of customer behavior is critical
for companies striving to improve customer interactions and predict buying
habits. Our business intelligence solutions provide highly customizable
data capture and intelligent business analysis which enable sophisticated
direct marketers such as Columbia House to run their business more
efficiently."
Coremetrics` Core Data Platform and Coremetrics` eLuminate Commerce will
allow Columbiahouse.com to measure the success of online advertising
campaigns, enhance user experience, and determine the most valuable
affiliate relationships. Columbia House will use eLuminate Commerce and
customized reports from Coremetrics to analyze the click-stream patterns of
customers to ensure that the online browsing and buying experience is
efficient and rewarding. eLuminate Commerce is an award-winning Web
analytics service that provides dynamic segmentation, allowing
Columbiahouse.com to better understand their customers based on any number
of variables and generate highly targeted promotions.
"Much of our Internet strategy is reliant upon highly targeted advertising
and promotions," said Bill Ostroff, president of Columbiahouse.com. "The
in-depth analysis and customized reporting that Coremetrics provides will
enable us to invest marketing dollars more effectively and reduce the cost
of doing business. At the same time we expect that the insights provided by
this analysis will enhance our ability to fine tune our online promotions
and web site design to better match the interests of our club members and
prospects."
"We selected Coremetrics because they offer unparalleled analytics and
customized reporting about the preferences of our online audience," said
Warren Clamen, vice president finance of Columbiahouse.com. "We plan to
leverage this valuable information to improve the online customer
experience, and provide better services for our loyal club members."
Coremetrics Business Intelligence Solutions
Coremetrics` business intelligence solutions consist of a Core Data
PlatformÔ and a Web analytics service, eLuminate Commmerce. Coremetrics`
Core Data Platform is a data warehouse of comprehensive and accurate online
customer behavior for analysis using eLuminate Commerce, custom reporting
by Coremetrics, and integration with third-party CRM and data mining
applications. eLuminate Commerce is an award-winning Web analytics service
that enables companies to understand customer behavior and make informed
business decisions that decrease customer acquisition costs, increase
customer retention and improve browser-to-buyer conversion ratios.
eLuminate Commerce extracts granular customer data from the Core Data
Platform to deliver business analysis that allows companies to quickly
create customer segments, maximize marketing ROI, and improve online
merchandising. Coremetrics` business intelligence solutions are
complemented by a professional services team that delivers tailored data
capture services, customized reporting and in-depth analysis that allow
businesses to improve customer relationships within the online channel and
across the enterprise.
About Coremetrics
Founded in May 1999, Coremetrics is a provider of data-driven business
intelligence solutions that enable companies to improve interactions with
their customers based on a complete understanding of online behavior.
Coremetrics` data capture, storage and decision-support services provide a
complete model of customer interaction online that is extensible for
enterprise-wide use with third party Customer Relationship Management and
data mining applications. Coremetrics` customers include The Columbia House
Company, Hanover Direct, Sundance Catalog Company, Walmart.com and Wilson`s
Leather. Coremetrics is headquartered in San Francisco, California, with
research and development offices in Austin, Texas. The company is
privately held with funding from Accel Partners, General Catalyst and
Highland Capital Partners. To learn more about Coremetrics, visit the
company`s Web site at www.coremetrics.com or call 877-721-CORE.
About Columbia House
The Columbia House Company is the world`s largest direct marketer of music,
videos and DVD home entertainment product. With more than 16 million
offline and online club members in the United States, Canada and Mexico,
the company provides direct-to-consumer marketing of more than 12,000 music
titles and 7,000 video and DVD titles through its entertainment clubs. The
company`s web site, www.columbiahouse.com, is one of the premier e-commerce
brands and consistently ranks among the Web`s top 10 retail sites, and is a
leading online advertiser. Since its inception in 1955, The Columbia House
Company has a proven record of excellence in database marketing, market
segmentation, credit screening and niche market merchandising.
Headquartered in New York City, The Columbia House Company is a general
partnership owned equally by Sony Corporation and AOL Time Warner, Inc.
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Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of
Coremetrics, Inc. Any other marks used in this document are trademarks or
registered trademarks of the manufacturers or marketers of the products
with which the marks are associated.
Emily Brady
McLean Public Relations
Tel: 650.685.3850, ext 106
Cell: 415.606.9350
eb@mcleanpr.com
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