Eric Kyser Joins Lands` End as Vice President, General Merchandising Manager - Men`s Division

DODGEVILLE, Wis., July 31 -- Lands` End, Inc. announced today the appointment of Eric Kyser as vice president, general merchandising manager, of the company`s men`s division. Effective immediately, Kyser will oversee the merchandising of men`s apparel, accessories and luggage. He will report to Mindy Meads, executive vice president of merchandising and design. Kyser brings to Lands` End more than 22 years of product development and merchandise management experience, most recently as vice president of product development for Montgomery Ward in Chicago, where he oversaw worldwide sourcing, quality assurance and direct import buying responsibilities for apparel and home items. Prior to that, he served in senior merchandising positions at Merry Go Round Enterprises and at Above the Belt/Street Scenes. "Eric`s broad experience developing and sourcing merchandise, along with his management skills, bring valuable knowledge into our merchandising division," said Meads. Lands` End is a global direct merchant of classically-inspired clothing for men, women and children, soft luggage and products for the home, sold through regular mailings of its catalogs and Web site http://www.landsend.com . Total revenue for fiscal year 2001, which ended Jan. 26, 2001, was $1.462 billion. Web site: http://www.landsend.com CONTACT: Tara Roth of Lands` End, Inc., +1-608-935-6825,troth@landsend.com