interMute also Announces AdSubtract now Blocks Pop-Up, Pop-Under and Flash
Ads
Braintree, Mass. — July 30, 2001 —interMute, Inc., developer of award
winning AdSubtracttm web-preference software, today announced AdSubtract
users have achieved a new milestone in blocking Internet ads. With
AdSubtract, Internet users have blocked over five billion Internet
advertisements in little over a year, freeing up terabytes of bandwidth and
improving the overall Internet experience for both consumer and corporate
users. According to a recent report by comScore Networks and Diameter, a
division of DoubleClick, Inc. (NASDAQ: DCLK), Internet users worldwide
number 296 million, with 128 million in the USA alone. Five billion blocked
ads is the equivalent of 17 ads blocked for every Internet user worldwide,
or 39 ads blocked per USA user.
interMute also announced today that its AdSubtract software has been updated
to allow users to block Pop-Up, Pop-Under and Flash multimedia Internet
advertisements. As Internet advertising click-through rates have steadily
declined, the advertising community has launched a number of more intrusive
formats in an attempt to inflate the effectiveness of Internet advertising.
The Pop-Up, Pop-Under and Flash ads are graphically intensive,
bandwidth-draining advertising formats gaining popularity with Internet
advertisers, but not with Internet users who loudly express their disdain
for these formats.
AdSubtract now blocks these pervasive new ad formats, as well as the vast
majority of traditional banner ads. AdSubtract also provides simple tools to
manage Internet cookies with its advanced cookie management panel. This is
essential for protecting online privacy while surfing the web.
“The advertising world’s scramble to counter declining click-through rates
by making ads more intrusive is making it easy for interMute. Since Pop-Up,
Pop-Under and Flash ads have become commonplace, there has been a huge
increase in AdSubtract downloads from our website,” said Ed English, CEO,
interMute. “The more intrusive Internet ads become, the more people are
driven to do something about it. People are realizing that they can take
control of their online experience and privacy with AdSubtract’s Internet ad
blocking and cookie management. AdSubtract has quickly become the most
popular and trusted choice for controlling unwanted web junk.”
Availability
AdSubtract is available immediately through the Web site at
www.adsubtract.com, and through interMute’s many OEM distribution partners.
About interMute, Inc.
interMute, Inc. develops and distributes Internet software to make the web
faster, more pleasant, and private. Based in Braintree, Mass., interMute’s
AdSubtract brand software ‘Subtracts the Ads’ and enhances online privacy.
Rated five-stars by ZDNet Downloads, AdSubtract software has received
numerous industry awards and accolades. For further information, visit the
AdSubtract Web site at: www.adsubtract.com.
— 30 —
Press Contact: Terry Frechette, PerkettPR
Phone: 978-433-9660 or 781-356-0990
Email: terry@perkettpr.com or press@adsubtract.com
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