Lyris Technologies Adds Return Path Email Change of Address Service to Its Email Marketing Software
Firms partner to help Lyris ListManager and ListManagerSQL clients retain more customers and reduce undeliverable email
NEW YORK, July 30, 2001-- Return Path, Inc., the leader in email list optimization services, today announced a partnership with Lyris Technologies, the leader in email permission marketing software, to provide Lyris` clients with Return Path ECOA(TM), a secure, permission-based email change of address service.
As part of the partnership agreement, Return Path ECOA will be integrated into Lyris ListManager, Lyris` opt-in email marketing software for email list announcements and online discussions groups, and Lyris ListManagerSQL, their opt-in email marketing software for targeted and highly scalable email campaigns.
"By integrating our technology with Lyris ListManager, Return Path ECOA becomes a value-added feature of Lyris` email marketing software," said Matt Blumberg, Return Path CEO. "This further enhances the functionality of their email marketing software, while expanding our reach to Lyris` rich base of clients."
The integration project--targeted for completion by September 2001--will make Return Path ECOA available to the more than 3000 customers Lyris currently serves.
"We developed ListManager and ListManagerSQL to address the growing customer need for highly scalable one-to-one email marketing," said John Buckman, Lyris Founder and CEO. "Return Path ECOA complements our ListManager line nicely by helping our clients retain their customers and maximize the value of their email lists."
Return Path ECOA enables a business to clean their customer email list, capture pre-approved email address changes from consumers, then select an update option for gathering on-going, permission-based email address change updates. For consumers, Return Path ECOA provides a convenient, secure way to manage email address changes with e-newsletters and web sites, thereby helping businesses update their email lists.
The Return Path ECOA service features a real-time, lookup function that enables consumers to identify the companies where they`ve registered an email address, the ability to manage multiple email addresses from a single account, and security features that eliminate the risk of identity theft. Additionally, businesses can receive permission-based email address updates from consumers in real-time before delivery failure occurs, eliminating the risk of lost sales opportunities.
According to a survey conducted by NFO Research, 32% of consumers change their email address each year, due to change of job, ISP, or residence.
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About Return Path, Inc.
Return Path helps businesses retain customers and maximize the value of their email lists, through Return Path ECOA, an email change-of-address service, and Return Path PureList, an email list optimization service. Return Path ECOA helps businesses reduce undeliverable email, recapture lost customers, and extend budgets dedicated to commercial email. For consumers, it provides the most convenient and secure method of notifying personal and commercial contacts about email address changes. Return Path PureList uses advanced business intelligence to analyze a company`s email list and identify undeliverable email addresses for removal, re-mail or correction. Return Path investors include DoubleClick (NASDAQ:DCLK) and Flatiron Partners/JP Morgan Partners. For more information visit www.returnpath.net, email info@returnpath.net, or call 1-866-362-4577.
About Lyris Technologies, Inc.
Lyris Technologies is the leading developer of list management software for opt-in email marketing, and anti-spam software for server-based protection against unsolicited email. Over 3,000 Lyris ListManager and Lyris MailShield licenses are in use today, by customers ranging from Fortune 500 corporations to fast-growing startups. Based in Berkeley, California, Lyris is a privately held company. For more information, please contact (510) 549-4350 or visit http://www.lyris.com
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