Co-Branded Borders.com Site, Powered by Amazon.com, Live Today
ANN ARBOR, Mich., Aug 2 -- Borders Group, Inc. has
re-launched the Borders.com web site (http://www.borders.com ), now teamed with
Amazon.com . The co-branded site provides customers with an enhanced online
shopping experience.
The new co-branded site provides customers access to Amazon`s vast
selection of books, music, videos and DVDs, along with Amazon`s editorial
reviews, personalization and recommendations, 1-Click(TM) ordering and other
key site tools. Transactions via the site will be made through Amazon.com ,
who will also handle product fulfillment, shipping and customer service.
"This is a great time for customers," said Tami Heim, president of Borders
stores. "The alliance between Borders.com and Amazon.com , brings customers
the convenience of online shopping through the co-branded web site and the
world`s best e-commerce experience. In the process, we have maintained the
personality of Borders.com while providing innovative and unique new features
to shoppers."
"All of us at Amazon.com have worked hard to build the easiest to use and
most technologically sophisticated e-commerce platform," said Harrison Miller,
vice president and general manager of Amazon.com`s Platform Services Group.
"We are thrilled to extend the benefits of this platform to Borders.com ."
The site will also include various links to BordersStores.com, a separate
site operated by Borders that offers customers exciting new features, such as
the ability to access Borders bricks and mortar store inventory.
About Borders Group
Borders Group (NYSE: BGP) is a FORTUNE 500 company and leading retailer of
books, music, video and other information and entertainment items with stores
in the United States, United Kingdom, Australia, New Zealand, Singapore and
the commonwealth of Puerto Rico. Headquartered in Ann Arbor, Mich., Borders
Group employs 30,000 worldwide and operates over 340 Borders domestic
superstores, 17 international Borders stores, 32 Books etc. locations and
approximately 860 Waldenbooks stores.
Additional information for journalists is available at
http://www.bgimediacenter.com. Financial data is hosted on http://www.bordersgroupinc.com
and information on Borders stores is available through http://www.bordersstores.com.
About Amazon.com
Amazon.com (Nasdaq: AMZN) opened its virtual doors on the World Wide Web
in July 1995 and today offers Earth`s Biggest Selection, along with online
auctions and free electronic greeting cards. Amazon.com seeks to be the
world`s most customer-centric company, where customers can find and discover
anything they might want to buy online. Amazon.com and sellers list millions
of unique new and used items in categories such as electronics, kitchen and
housewares, books, music, DVDs, videos, camera and photo items, toys,
software, computer and video games, cell phones and service, tools and
hardware, and outdoor living products. Through Amazon Marketplace, zShops and
Auctions, any business or individual can sell virtually anything to
Amazon.com`s over 35 million cumulative customer accounts, and with Amazon
Payments, sellers can accept credit card transactions, avoiding the hassles of
offline payments.
Amazon.com operates four international Web sites: http://www.amazon.co.uk ,
http://www.amazon.de , http://www.amazon.fr and http://www.amazon.co.jp . It also operates the
Internet Movie Database (http://www.imdb.com ), the Web`s comprehensive and
authoritative source of information on more than 275,000 movies and
entertainment titles and 1 million cast and crew members dating from the birth
of film.
Safe Harbor
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management`s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, Amazon.com`s anticipated losses,
significant amount of indebtedness, competition, strategic alliances,
strategic partnerships and business combinations, seasonality, potential
fluctuations in operating results and rate of growth, management of potential
growth, risks of system interruption, international expansion, consumer
trends, risk of fulfillment center optimization, inventory risks, limited
operating history, risks related to fraud and Amazon.com Payments, and risks
of new business areas. More information about factors that potentially could
affect Amazon.com`s financial results is included in Amazon.com`s filings with
the Securities and Exchange Commission, including its Annual Report on Form
10-K for the year ended December 31, 2000, and all subsequent Quarterly
Reports on Form 10-Q.
CONTACT:
Anne Roman of Borders Group Inc.
+1-734-477-1392
aroman@bordersgroupinc.com
Patty Smith of Amazon.com PublicRelations
+1-206-266-7180
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