Changes Name From ProductPOP to Collabridge Technologies
Releases Robust New Demand Chain Optimization Platform
SAN FRANCISCO, Calif. - Aug. 1, 2001 - Collabridge Technologies, Inc., formerly ProductPOP, Inc., announced its new name and the release of its e-business optimization platform today. The company`s technology platform enables product and service vendors to experience a much higher return from their IT investments by extending e-business capabilities to partners such as distributors and resellers.
“The Collabridge™ Platform is an e-business integration hub that sits between vendors and their channel partners. It enables vendors to directly deliver functionality to a larger customer base, driving increased sales through partners,” said Bill Brown, founder and chief executive officer of Collabridge Technologies, Inc.
Vendors have made considerable investments in e-business systems such as eCRM, Commerce, Sales Automation, Marketing and Business Analytics systems. Collabridge Technologies, Inc. increases vendors` overall sales by extending the capabilities of these systems through their partners.
Several leading manufacturers including IBM, Iomega, NEC Mitsubishi and Sharp are currently working with Collabridge to more effectively drive demand with their channel partners.
Shifting the Focus of E-Business
Sales through third-party partners such as resellers and distributors account for a significant portion of companies` total sales—often 90% or more. However, existing e-business systems only impact the 5-10% of sales that come directly through the vendor. The Collabridge™ Platform cost-effectively extends key demand generation functionality from e-business systems into the channel, so vendors can reap the benefits of these systems on a much larger scale.
“Companies can no longer afford to separate direct and indirect business initiatives if they hope to realize returns from their e-business systems,” according to CEO Brown. “We provide a low-cost add-on to existing systems that allows vendors to optimize e-business expenditures by directly reaching more potential customers through their partners.”
The Collabridge Platform enables vendors to leverage existing investments in e-business systems in order to increase efficiency and reduce costs in the channel. Combined with a documented ability to increase channel sales, the result is a significant return on investment for Collabridge customers.
Copyright © 2001 Collabridge Technologies
Back...
