ESSENCEBYMAIL.COM SLATED TO REACH $1 MILLION IN SALES BY DECEMBER
FOR IMMEDIATE RELEASE
For more information contact:
Letena Spriggs
ESSENCE
212/642-0600
New York, August 2001—Essence By Mail (EBM), an Essence Communications Partners venture, announced today that its new e-commerce Web site—essencebymail.com—is expected to meet or exceed $1 million in sales by the end of the year.
With nearly 600,000 visitors to date, essencebymail.com averages purchases of more than $25,000 weekly, with sales for the year totaling more than $700,000 at the end of July.
“This is a phenomenal feat,” said Nancy Hegy-Martin, Essence By Mail general manager. “Essencebymail.com is one of the most heavily trafficked African-American e-commerce websites, averaging more than 100,000 hits per day. Considering the website is less than three years old, we are thrilled with its success.”
EBM launched its e-commerce site in November 1999 to better service the catalogue-consumers who wanted an easier, more convenient way to order ESSENCE clothing items. In May 2001, EBM re-launched Phase 1 of its Web site to further enhance the customer’s experience. Essencebymail.com will incorporate Phase 2 of its re-launch in August, consisting of email alerts to its customers, the ability to accept items on backorder and offering customers the option of sending product information to a friend.
To further the commitment to its consumers, essencebymail.com has hired a dedicated website supervisor Dina Tate. Tate staffs the site continuously, handling day-to-day maintenance, coordinating promotion and marketing for the site, and dealing with customer inquiries.
With more than 7.7 million readers, ESSENCE is the preeminent magazine for Black women. Published by Essence Communications Partners, it is the leading source of cutting-edge information relating to every area of African-American women’s lives. For 31 years, ESSENCE has celebrated personal achievement, chronicled social movement, documented struggles, showcased beauty, defined and set trends, and illustrated the incredible journey of a resilient and splendid race. For additional information visit the ESSENCE Web site at essence.com.
# # #
Back...
