Alloy Announces Marketing Alliance With CosmoGIRL
Leading Teen Media Properties Join to Redesign Cosmogirl.com
NEW YORK--July 30, 2001--Alloy Online, Inc. (Nasdaq:ALOY) (www.alloy.com), a leading Generation Y-focused media and direct marketing company, today announced a partnership with CosmoGIRL! magazine and its companion web site, Cosmogirl.com.
Alloy will design the site, provide technology tools and host the magazine`s popular online destination using content generated by the CosmoGIRL! editorial team. Additionally, Alloy will provide advertising and marketing services for Cosmogirl.com. The site will go live on August 6, 2001.
Cosmogirl.com will join forces with Alloy, a pioneer in cross-platform marketing solutions, to bring advertisers full service solutions that include customized online sponsorships, "advertorial" integration, online newsletters, retail events, and pages in CosmoGIRL! magazine and Alloy catalogues. Alloy`s database of over 7 million teens, paired with CosmoGIRL!`s strong brand and circulation of 750,000, will offer advertisers unsurpassed reach to teen girls.
"This is an important alliance for Alloy and we are thrilled to be working with such a prestigious media company as Hearst," said Matthew Diamond, CEO & co-founder, Alloy Online. "CosmoGIRL!`s engaging content combined with our marketing and design expertise and strong relationships with advertisers will enable Cosmogirl.com to attract a wider audience as well as expanding Alloy`s reach."
"The alliance with Alloy is another key step in making CosmoGIRL! the leader for teen girls offline, online and worldwide," said Donna Lagani, senior vice president and publishing director of The Cosmopolitan Group. "Alloy`s success in attracting teens makes them the perfect partner for Cosmogirl.com."
Nearly 90 percent of teens use a computer either at school or at home. CosmoGIRL! recognizes the importance of the Internet medium and therefore was the first teen magazine to concurrently launch a print edition and online site. Cosmogirl.com has nearly 500,000 unique visitors per month. Alloy attracts over 1 million visitors each month to its Web site, has over 3 million registered users and reaches over 10 million teens through its combined properties.
About Alloy
Alloy Online, Inc. is a leading teen-focused media company and direct marketer providing community, content, commerce and entertainment to Generation Y, one of the fastest growing segments of the U.S. population. Alloy`s convergent media model uses a wide range of media assets such as direct mail catalogs, Web sites, magazines, books and college guides to reach more than 10 million Generation Y members each month. Together, these media assets offer a unique blend of services through which teens can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, room furnishings and action sports equipment. Alloy further leverages its vast reach in the Generation Y community by offering a host of marketing and advertising services to marketers seeking to reach the Generation Y audience. For further information regarding Alloy, please visit our Web site (www.alloy.com) and click on "Investor Info".
About CosmoGIRL!
CosmoGIRL! is a teenage girl`s guide to relationships, fashion and beauty, fitness and health, with a strong editorial focus on the "inner girl." CosmoGIRL! is published by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com) and the world`s largest publisher of monthly magazines, with 16 U.S. titles and 102 international editions. Hearst`s magazines are also read by more U.S. adult women than any other publisher of monthly magazines. The company also publishes 16 magazines in the United Kingdom through its wholly owned subsidiary, the National Magazine Company Limited.
This announcement may contain forward-looking statements that involve risks and uncertainties, including statements regarding our expectations and beliefs regarding our future results or performance that involve a number of substantial risks and uncertainties. When used in this announcement, the words "anticipate", "believe", "estimate", "expect", "expectation" and "intend" and similar expressions as they relate to us or our management are intended to identify such forward-looking statements. Our actual results could differ materially from those projected in the forward-looking statements and reported results should not be considered an indication of our future performance. Factors that might cause or contribute to such differences include, among others: our ability to achieve full year pro forma profitability this fiscal year; our ability to increase revenues, generate high margin sponsorship and multiple revenue streams, increase visitors to our and CCS` Web sites and build customer loyalty; our ability to manage all aspects of our convergent business model; our ability to develop our sales and marketing teams; our ability to capitalize on our sales and marketing efforts; our ability to develop commercial relationships with advertisers and the continued resilience in advertising spending to reach the teen market; our ability to manage the risks and challenges associated with integrating newly acquired businesses; our ability to identify and take advantage of strategic, synergistic acquisitions and other revenue opportunities; competition; seasonal sales fluctuations and general economic conditions. For a discussion of these and other risk factors see the Risk Factors section of our annual report on Form 10-K for the year ended January 31, 2001 which is on file with the Securities and Exchange Commission. We do not intend to update any of the forward-looking statements after the date of this press release to conform these statements to actual results or to changes in management`s expectations, except as required by law.
--30--sds/ny*
CONTACT: Alloy
Jodi Smith, 212/244-4307 x 8359
jodis@alloy.com
or
Hearst Magazines
Katharine Robbins, 212/649-2583
krobbins@hearst.com
or
PR21
Lisa Gati, 212/299-8975
Lisa.gati@pr21.com
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