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Press Releases Monday, October 24, 2005   
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Leading Retailer Signs Up for Increased Business Visibility with Solutions from PerformanceRetail

Selection by Whitehead Oil Company Continues Momentum for PerformanceRetail

AUSTIN, TX, October 24, 2005 -- PerformanceRetail, the leading provider of web-based retail intelligence software for retailers and their suppliers, announced today that Whitehead Oil Company has selected the company`s InSite Retail Intelligence Suite for implementation across their retail chain. Whitehead Oil Company, a Lincoln, Nebraska-based owner/operator of the U-Stop Convenience Shops, is deploying the InSite software with a focus on loss prevention, market basket analysis and category management. This announcement highlights convenience retailers` efforts to adopt modern software solutions for increased visibility into item-level metrics across their businesses.

"We selected the PerformanceRetail InSite Retail Intelligence Suite because of our need for timely information that we can act upon to increase sales and reduce shrink," said Mark Whitehead, president of Whitehead Oil Company. "With increased visibility into cashier performance, item movement and market basket analytics, we expect to see trends we`ve suspected were there but could never before access to make the decisions we need to improve our business."

The InSite solution from PerformanceRetail, the convenience retail industry`s only hosted retail intelligence software offering, is designed to easily integrate with customer-installed legacy back office, pricebook and point-of-sale systems and provide users of those systems with new levels of business visibility. InSite delivers packaged reporting and analytics for loss prevention, sales and operations improvement and category management, enabling retailers to quickly identify issues and take proactive steps to improve revenues, margins and streamline store operations. Delivered as a secure service over the Internet, InSite can be deployed at the retailer`s pace „Ÿ simplifying implementation, reducing risk and protecting the retailer`s past technology investments.

"We are thrilled to be working with Whitehead Oil Company. Our Retail Intelligence Suite will provide packaged retail analytics and deliver quick, measurable return on investment, enabling Whitehead to gain new insights into their business while minimizing upfront costs," said Marc Hafner, president and CEO of PerformanceRetail. "We are pleased to add Whitehead to the rapidly growing roster of industry leaders who have come to us for the next generation in retail business intelligence solutions."

About Whitehead Oil
Whitehead Oil Company has become the leading marketer of retail petroleum products in Southeast Nebraska by creating a diversified approach to gasoline retailing. For over 40 years, the company has remained aggressive with industry trends and has stayed on the leading edge of petroleum marketing. Whitehead Oil Company operates or supplies over 30 retail locations in and around the Lincoln market under the U-Stop Convenience Shop flag and features the Phillips 66 petroleum products and image. For more information, please visit www.u-stop.com.

About PerformanceRetail
PerformanceRetail is the leading provider of web-based business solutions for retailers and their trading partners. Through its modular suite of retail business intelligence, process automation and trade settlement solutions, retailers and manufacturers can improve the profitability and efficiency of key merchandising, store operations and supply chain processes. Delivered as an on-demand service over the Internet, the company`s solutions and comprehensive suite of services ensure retailers and manufacturers realize value quickly while reducing upfront capital expenditures. By partnering with PerformanceRetail, industry leaders are transforming their operations into highly competitive, customer-driven profit centers. For more information, visit www.performanceretail.com.

Contact:
Dean Cruse
PerformanceRetail
512.527.6513
dean_cruse@performanceretail.com

Contact:
Caroline Traylor
Porter Novelli
512.241.2239
caroline.traylor@porternovelli.com
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