Discount Retailer Increases Revenue per Visitor by Using Offermatica to Quickly Test the Most Popular Impulse Buys at Checkout
SAN FRANCISCO, Oct. 25 -- Offermatica(TM), a leading provider of on-demand testing and optimization services, today announced that Sierra Trading Post has increased revenue per visitor (RPV) by 4.8% by using Offermatica to drive last-minute purchases on its shopping cart page. The leading online and offline retailer, which sells overstock and closeout items from name brand vendors, used Offermatica to offer targeted, cross-sell items at www.sierratradingpost.com.
"Offermatica enabled us to increase revenue per visitor by 4.8%, 3.6% and 3.2% across all of our main tests and find the best possible impulse buy combinations on our shopping cart page in just a few weeks -- and the whole process was done with very little IT involvement," said Chris Lange, Web Operations Manager at Sierra Trading Post.
Sierra had a hunch that offering impulse shopping suggestions on the shopping cart page would boost revenues. However, the retailer didn`t know which items would be most appealing to shoppers. To find out, Sierra turned to Offermatica to quickly run a series of tests that compared shoppers` real-time reactions to impulse-buy items at different price points, such as under $10 and under $50. All recipes that offered cross-sell items lifted RPV compared to the default of not offering any cross-sell items at all. But the best- performing recipe -- items under $10 -- boosted RPV by 43% compared to the lowest-performing recipe. In addition, the winning recipe resulted in a 4.8% increase in average order value over the default.
Sierra also had a particular concern. The company needed to closely track the sales of the impulse items to monitor quantities available. Using Offermatica`s Cross-Selling and Testing engine, the Web team was able to automatically insert other top-performing items on the checkout page when supplies of certain items ran low. Based on the results of ongoing tests, Sierra Trading Post had seven to ten items ready for substitution at any time.
Offermatica`s flagship hosted testing and optimization service, which has already delivered over $48 million in additional revenue for its clients, changes site content in real time to identify the best offers to increase sales. For the first time, interactive marketers have the power to test and change key marketing elements like forms, pricing and merchandising without expensive site redesign efforts. Offermatica requires no coding or programming effort and can be implemented in days, and new tests can be deployed within hours.
About Sierra Trading Post
Sierra Trading Post purchases overstocks and closeouts from name brand vendors and passes savings of 35 to 70 percent on to its customers. Headquartered in Cheyenne, Wyoming the company operates three retail stores, an online store (www.SierraTradingPost.com) and eight mail order catalog titles with an annual circulation of more than 60 million.
About Offermatica
Offermatica provides on-demand marketing services, including testing and landing page optimization, that allow marketers to maximize revenue from their online advertising spend. Marketers are now able to test their best ideas -- using simple methods like A/B split tests or more sophisticated multivariate approaches -- without requiring site development. Companies like Monster.com, PETCO Animal Supplies, Restoration Hardware and many more have dramatically increased the ROI from their online ads, email campaigns and PPC listings with Offermatica`s on-demand testing and optimization service. The company is privately held with funding from Accel Partners, Baker Capital and Meritech Capital Partners. For more information, visit www.offermatica.com.
Offermatica is the trademark of Offermatica, Corp. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated
CONTACT:
Emily Brady
1-650-692-6107
emily@bradypr.com
Anna Jarrard
1-510-521-4830
anna@bradypr.com
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