Khimetrics Launches KhiMARKET
Incorporates Syndicated Data into Its Industry-Leading Demand Intelligence Platform
SCOTTSDALE, Ariz. - (Oct. 26, 2005) - Khimetrics, Inc., the customer demand experts, today introduced KhiMARKET™, a capability that enables the integration of external market data such as syndicated data from IRI and ACNielsen within the Khimetrics demand intelligence and analytics platform. Now retailers have the flexibility to incorporate multiple levels of market information from providers of choice when modeling customer demand. The addition of syndicated data gives retailers a comprehensive understanding of their market - customer-by-customer, store-by-store, market-by-market, regional or national to improve day-to-day pricing, promotions and other merchandising decisions.
KhiMARKET, part of Khimetrics newly announced retail solution framework, KhiDEMAND™, features standard interfaces and patented data modeling methodologies. Using any of the KhiDEMAND solutions, retailers already benefit from the most accurate demand modeling of POS, T-Log, competitive shop data and loyalty information that deliver superior Store-SKU pricing, promotion and merchandising capabilities. KhiMARKET complements demand modeling and provides retailers the option to incorporate syndicated data with benefits including:
--- Ability to factor in whether a category is growing or declining across a region or market to set appropriate volume and profit goals when optimizing prices and promotions.
--- Use "what-if` analysis supported by customer demand modeling to tune category strategies based on broader market considerations of item performance by market, geography, retailer and format.
"Both internal Point-Of-Sale (POS)-driven demand intelligence and multiple levels of integrated external market data needs to be at the heart of any successful Retail Lifecycle Price Management (RLPM) implementation," said Scott Langdoc, vice president, AMR Research, Outlook, September 7, 2005. "These are core requirements in improving FMCG retail sales, margin, and market share."
Retailers would use KhiMARKET in combination with Khimetrics` KhiDEMAND solutions for price, promotion, markdown and forecasting to formulate and execute merchandising strategies that each can be implemented as stand alone solutions or in any combination. This approach affords retailers maximum flexibility to solving their business challenges all balanced within their business practices and priorities.
"We are dedicated to continually enhancing our demand intelligence and analytics capabilities to help our retail clients identify new opportunities for profitable growth, act faster with confidence, and ultimately win at the cash register," said Brent Lippman, CEO of Khimetrics. "Retailers using KhiMARKET have the flexibility to apply syndicated market level data whether ACNielsen, IRI or others, to gain additional intelligence about their customers and markets for better demand visibility and improved decision making."
About Khimetrics
Khimetrics, Inc., based in Scottsdale, Ariz., is a leading provider of customer demand management solutions for retail, financial services and consumer products goods (CPG) industries. As the customer demand experts, Khimetrics helps retailers synchronize their merchandising strategies with customer demand to increase sales and profit margins while improving competitive positioning. The Khimetrics solutions combine patented products with proven methodologies and expert services to understand, generate and forecast demand. Customers consistently achieve a significant return on investment in less than 12 months.
Khimetrics top-tier customers include Albertsons, PETsMART, Lowe`s, 7-Eleven, Sterling Jewelers, ShopKo Stores, Pamida and Big Y Foods. For more information call 480-308-2500 or visit www.Khimetrics.com.
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