Ashworth, Inc. Launches New Website to Support Its Growing Corporate Division
CARLSBAD, Calif.--Oct. 26, 2005--Ashworth, Inc. (NASDAQ:ASHW) today announced the launch of a newly constructed website at www.ashworthcorporate.com dedicated to the support of its growing corporate division.
Ashworth`s new corporate division website showcases a range of apparel that is equally appropriate to the golf course, the trade show floor and even today`s business-casual board room. It offers a one-stop shop for corporate customers to choose from Ashworth-branded items as well as Callaway Golf apparel and The Game headwear. Product images are easily accessible for viewing and downloading, along with model images from the 2006 catalogs. Men`s and Women`s partner pieces are noted throughout the site for expeditious event planning.
Online marketing templates provide a time-saving tool to corporate buyers, who can customize searches for a particular customer base. The new site also offers a quick search field for styles and subcategories, and clean and clear navigation characterizes the entire site. Custom embroidery is available on all items to support customers` corporate branding and promotional programs.
"We are very excited to present this fantastic online tool to our franchise partners and their corporate customers," commented Kellie Claudio, Ashworth`s Corporate National Sales Manager. "With helpful selling hints and brand-educating information clearly accessible, the new site conveys the depth of Ashworth, Inc.`s commitment to the corporate channel. We want to assist our franchise partners to the fullest extent possible in helping them sell our premiere brands, Ashworth Authentics, Callaway Golf apparel and The Game headwear, to their corporate customers. Select franchise partners have previewed the new site and given us incredibly positive feedback."
Ashworth, Inc. is a designer of men`s and women`s golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores, and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008, is an Official Licensee of Callaway Golf Company.
In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"), a leading designer, producer and distributor of headwear and apparel under The Game(R) and Kudzu(R) brands. This strategic acquisition provides opportunity for additional growth in three new, quality channels of distribution for the Ashworth(R) and Callaway Golf apparel brands as well as further growth from The Game(R) and Kudzu(R) brands` sales into the Company`s three current distribution channels. The Game(R) brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods dealers that serve the high school and college markets. The Game(R) brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu(R) brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.
To learn more, please visit our Web site at www.ashworthinc.com.
This press release contains forward-looking statements related to the Company`s market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the integration of the Company`s acquisition of Gekko Brands, LLC, the impact of competitive products and pricing, the success of the Company`s strategic agreements with other companies, and other risks described in Ashworth, Inc.`s SEC reports, including the report on Form 10-K for the year ended October 31, 2004, and Forms 10-Q filed thereafter.
Ashworth, Inc.
Randall L. Herrel, Sr. - Chairman & CEO, 760-929-6142
Gary Sims - EVP, Sales & Marketing, 760-929-4514
or
CCG Investor Relations and Strategic Communications
Investor Relations: Sean Collins, 310-477-9800, ext. 202
Media Relations: Saskia Sidenfaden, 310-477-9800
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