First-of-its-Kind Solution Drives Conversions for Online Retailers,
Automatically Creates Product Videos with Voiceovers from Existing Photos and Text
Dallas - November 1, 2005 - SiSTeR Technologies, Inc., a provider of applications and hosted services for the automated creation and management of multimedia marketing content for online retail and mobile environments, today announced the commercial availability of the company`s Pic2Vid for Marketers solution suite. Based on patent-pending technology, Pic2Vid is a low-cost, web-based solution that automatically generates streaming video content with voiceovers from digital photos and text, enabling Internet retailers to dramatically increase conversion rates by enhancing each product and listing with dynamic, attention-grabbing video clips.
"The key to increasing conversion ratios is making online shoppers stop," said Israel Alpert, president and CEO for SiSTeR Technologies. "Sound, sight and motion do this, which is why rich-media Internet ads have become so popular for driving traffic to retailers` websites. The challenge now for marketers is to find a cost-effective, highly scalable solution that enables them to easily create and post video clips for each product and listing, a solution that, in essence, brings a pervasive, rich-media experience to retail websites, industry portals, and shopping/auction sites. This is exactly what we`ve created with our Pic2Vid solution."
Alpert added: "Imagine the impact of replacing the thousands, tens of thousands, or even millions of static product photos on a website with low-cost, production-quality audio/ video commercials. Now imagine being able to do this automatically, in a matter of minutes, using SKU data that already exists. Pic2Vid pilots with a Fortune 100 retailer, several high-volume car dealerships and a leading auction site generated high double-digit increases in conversion ratios. We`re looking forward to generating quite a bit of excitement as we kick off an aggressive sales and marketing campaign for Pic2Vid."
For a limited time, a free demo of Pic2Vid for Consumers is available at www.Pic2Vid.com. The commercially available Pic2Vid for Marketers solution suite consists of:
Pic2Vid(TM) Hosted
A fully hosted, web-based solution ideal for:
- Auction-site power sellers
- SOHOs
- Small and mid-size retailers and service providers
Pic2Vid(TM) Enterprise
A turnkey, highly scalable hardware/software solution for:
- Large brick-and-mortar retailers with significant online businesses
- Large online-only businesses, including auction sites, shopping sites and industry portals
- Large resellers, including aggregators, service providers, web publishers and creative agencies
About SiSTeR Technologies
SiSTeR Technologies, Inc. (Silver Screen Tele-Reality, Inc.) is a provider of applications and hosted services for the automated creation and management of multimedia marketing content for online retail and mobile environments. Pic2Vid(TM), the company`s flagship product, is a low-cost, web-based solution that automatically generates streaming video content with voiceovers from digital photos and text, enabling Internet retailers to dramatically increase conversion rates by enhancing each product and listing with dynamic, attention-grabbing video clips. SiSTeR markets Pic2Vid directly to retailers as well as through select resellers and strategic channel partners. For more information about SiSTeR, visit www.SiSTeR.tv.
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Media Contact:
Rory Doherty
Public Relations for SiSTeR Technologies
214-459-6321
Rory@CurrentCommo.com
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