ERNEX LAUNCHES INSTANT EMAIL - REAL-TIME CUSTOMER-TRIGGERED EMAIL CAMPAIGNS FOR LOYALTY AND GIFT CARD PROGRAMS
NEWS DISSEMINATION DOCUMENT - For Immediate Release
August 6, 2001
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REPORTER’S SUMMARY
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Ernex Marketing Technologies Inc. today launched a new product capability
called ERNEX Instant Email. Ernex’s clients now have the ability to deliver
real-time marketing through email-capable devices, in response to specific
customer transactions at any point-of-sale. This new offering enables
credit card issuers, retailers, restaurateurs and marketers to deliver
real-time marketing and promotional information directly to a customer`s
mobile or desktop device. The real-time automated-delivery of emails can
include points-updates, integrated online/offline campaigns, personalized
coupons or messages, and other promotional offers - to enhance the customer
contact experience. For onsite managers, ERNEX Instant Email improves the
response time of customer-care initiatives, by providing real-time customer
transaction information through email.
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STRATEGY
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The introduction of ERNEX Instant Email underscores Ernex’s ongoing
commitment to deliver innovative, real-time marketing solutions to the
market. To capitalize on the growing popularity of multi-channel retailing
and wireless technology, Ernex has leveraged its existing robust and
flexible infrastructure to launch this value-added capability for its
clients. There is a need to balance the desire of businesses to maintain
top-of-mind with customers, and the “email-fatigue” that customers receive
from spam-mail. By tying ERNEX Instant Email to transactions based on
customer loyalty or gift card programs, Ernex ensures that only relevant and
targeted messages are delivered to customers. This will increase the
response rates and success of email campaigns.
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DETAILS AND HIGHLIGHTS OF INSTANT EMAIL
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Utilizing the same rules-engine that Ernex uses to manage its clients’
customer loyalty or gift card programs, ERNEX Instant Email now provides
businesses with the ability to tailor a message and deliver it to the email
account of a customer - which could be a desktop computer, a wireless phone
or wireless device. Typically, Ernex’s programs interact with customers at
the point-of-sale through promotional coupons, messages or sweepstakes
contests. In a bricks-and-mortar environment, these real-time promotions
are printed directly on the customer’s receipt.
ERNEX Instant Email can also be used by onsite managers. For instance,
store or restaurant managers can utilize ERNEX Instant-Email to receive
critical real-time customer information and close the customer service loop.
Customer transactions over a certain dollar value, customer transactions
from the location’s top 50 customers, and the awarding of instant
sweepstakes prizes, can all trigger these email notifications. The power of
this new delivery mechanism is in the immediacy that a store manager has in
reacting to certain customer information. For example, a store manager may
be notified that one of the most valuable customers at that location just
made a purchase. The manager reacts by coming to the front counter to
personally thank the customer, along with a special gift basket.
The key differentiation between this product and other email marketing tools
is that the email is delivered as part of the real-time Ernex transaction.
Within a fraction of a second, both the point-of-sale and the email account
of the customer can be updated. Emails can even be delivered that are
customized depending on the product that is purchased by the customer – for
example, the purchaser of an office desk could be emailed information about
what office accessories might go well with the product, an 800 number to
call for questions about the product, and so on.
For more information on ERNEX Instant Email, visit
http://www.ernexinc.com/loyalty_programs/ernex_promotional_tools.html.
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ABOUT ERNEX MARKETING TECHNOLOGIES
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Ernex Marketing Technologies is a provider of innovative real-time marketing
solutions for merchants, credit card and bankcard issuers, and large
membership organizations. Its solutions include loyalty programs,
stored-value gift card programs, and loyalty database hosting services. For
more information, contact Ernex at 877-GO-ERNEX or visit www.ernexinc.com.
Ernex is a wholly owned subsidiary of Royal Bank of Canada.
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INTERVIEW CONTACTS:
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- Ernex executives are available for interviews on this announcement and/or
to provide comment on other electronic marketing solutions; please contact
McCoin & Smith Communications LLC for contact information.
- Analyst references are available on request; please contact McCoin & Smith
Communications LLC.
- Partners and Customers are available to speak with the media; please
contact McCoin & Smith Communications LLC for contact names.
MEDIA CONTACT:
Suzi Prokell
Account Manager
McCoin & Smith Communications LLC
972-644-9505 direct
prokell@swbell.net
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