Auction and Marketplace Exposure Service to be Offered in the Online Business Centers of Major Corporations
SALT LAKE CITY, UTAH - August 9, 2001
Infopia, Inc., developers of Marketplace Manager™, the first intelligent online product sales and exposure service, announced a relationship with Smart Online to offer Marketplace Manager among the services made available to small and medium sized enterprises via Smart Online`s partners` websites.
Smart Online will market and distribute information about Marketplace Manager within its platform for delivering Web-delivered software applications to partners. Smart Online partners include large corporations such as financial, technology, and infrastructure providers who offer value added solutions through Online Business Centers.
"What Smart Online is doing for us is similar to what we do for our merchants when we increase their exposure by placing their products on so many different auctions and marketplaces," said Bjorn Espenes, chief executive officer of Infopia. "We were able to see the value in what they do right away and are now pleased to have so many merchants able to find us in so many different ways."
"The reliable Marketplace Manager Application fits within our strategic business goals on two levels, said Henry Nouri, VP Research and Development, Smart Online. Infopia will enable us to provide an online product marketing application to our small business users--while dramatically reducing the amount of time and money they spend selling online."
About Infopia, Inc.
Infopia, Inc. is a privately held, high-growth Internet company and developer of Marketplace Manager™, an intelligent online product sales and exposure engine. Marketplace Manager uses patent-pending technology and Artificial Intelligence to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level. Infopia`s unique service drastically reduces the cost and challenges merchants experience with customer acquisition by creating, strategically placing, and managing product listings in a growing network of high-traffic marketplaces such as auctions, classifieds, b2b exchanges, malls and comparison shopping sites where buyers routinely turn to shop.
The net result for merchants is instant, massive exposure resulting in more product sales, increased revenues, lowered customer acquisitions costs and the development of previously untapped marketing and sales channels. The Infopia system also provides an easy to use management interface showcasing extensive, product-specific market response reports to assist merchants in their inventory and pricing decisions. Founded in 1999, Infopia has already placed product listings valued in excess of $2 billion. For more information call (801) 990-4700.
About Smart Online, Inc.
Launched in 1999, Smart Online, Inc. is the leading Application Service Provider (ASP) and developer of business productivity software for small businesses. Through SmartOnline.com, Smart Online delivers the Web`s most effective online business resource center to enable users to start, manage and grow their businesses utilizing Web-hosted productivity applications and information resources. Smart Online`s powerful applications are combined with actionable business guidance, business-to-business collaboration and commerce, and e-communication services. Smart Online is a privately held company with headquarters in Durham, North Carolina, USA. Originally founded in 1993 as American Institute for Financial Research, the company and its management team have extensive experience in the research, development and delivery of business productivity solutions and online information resources to the small business market. For more information about Smart Online, Inc. please visit the company`s Web site at http://www.smartonline.com.
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