HealthCentral - imaternity Agreement Expands Product Offering
WebRx.com Becomes Exclusive Provider of Baby Care Products For iMaternity.com
Emeryville, California and Chicago, Illinois. - August 13, 2001 - HealthCentral (Nasdaq: HCEN), a leading provider of healthcare e-commerce and content, and imaternity, a leading provider of maternity and baby care products over the Internet and through its brick-and-mortar retail stores, announced today that they have signed a sales agreement whereby customers of imaternity will be able to purchase all of the baby care products of WebRx.com through the imaternity website. This includes a total of approximately 1,800 such products.
The agreement enables imaternity to offer its online customers an expanded selection of baby care products such as car seats, strollers, bath care products, formula, diapers, bedding and toys, as well as vitamins, minerals, supplements and heath aids for children and expecting mothers, all of which are currently offered to WebRx.com customers. Customers will have access to all WebRx.com baby care products, information and services through the imaternity website at www.imaternity.com.
"We are always looking for ways to improve the imaternity shopping experience. This new alliance represents another element in our strategy to offer an enhanced baby department that will give our customers access to a wide range of baby care products from a trusted online partner, HealthCentral and WebRx.com. By converging our 180 retail stores in North America and our pre and post - natal portal we are able to bring value enhancing content and specialty products to our members. imaternity`s philosophy is to bring best-of-breed products and services to our imaternity members and our partnership with HealthCentral allows us to execute against our mission," said Jim Kirsch CEO of imaternity.
"We are pleased to offer imaternity`s customers a wide selection of our WebRx.com baby and maternity care products at competitive prices," said C. Fred Toney, President and CEO of HealthCentral. "By aligning with a top offline and online provider of maternity and baby care products, we have expanded HealthCentral`s opportunities to sell our products to new customers. This agreement supports HealthCentral`s strategy to focus on generating strong gross profits while lowering operating costs, and we expect that this partnership will immediately begin driving new transactions as the partnership launches today."
About HealthCentral
HealthCentral (Nasdaq: HCEN) is a leading provider of healthcare e-commerce to consumers through WebRxSM, a network of sites representing the consolidation of Vitamins.com, HealthCentral.com, RxList.com and others. Its e-commerce site, WebRxSM (www.webrx.com), features more than 20,000 products. WebRxSM features one of the largest on-line selections of vitamins, a Vision Center and a Comfort Living department (www.comfortliving.com) with a broad range of products including maternity and baby care, ergonomic chairs, water purifiers and an extensive line of allergy control products. HealthCentral.com (www.healthcentral.com) provides health-related information and commentary by Dr. Dean Edell, MD and other experts. RxList.com (www.rxlist.com) provides both patient-focused and professional-focused prescription drug information monographs.
About imaternity
imaternity (www.imaternity.com ) is a global leader in providing both robust content as well as fashionable and affordable clothing for the " Life Spring " consumer. Based in Chicago, Illinois, imaternity operates 180 retail stores in the US and Canada, and an e-commerce site (www.imaternity.com). Prior to the company`s transformation, imaternity was known as Dan Howard Industries. Founded in 1950, Dan Howard Industries owned and operated Dan Howard maternity stores, Mothertime maternity stores and imaternity.com. imaternity provides women with the ability to shop in stores and online. In addition to shopping, imaternity offers pregnant women valuable information about their pregnancy and a community in which to voice their opinions, questions, and concerns.
HealthCentral Forward Looking Statements
Except for historical information, the statements in this news release are forward-looking statements, involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Potential risks and uncertainties include, but are not limited to, the possible delisting of the Company`s stock from the Nasdaq market, the Company`s limited operating history and need to generate revenues, the Company`s ability to successfully implement its operational plan, including proposed cost-cutting measures, the Company`s need to raise additional cash, the substantial competition in the e-health market, possible liability related to product or content on or accessed through the Company`s web sites, the need to build a brand name quickly, the effect of substantial and changing government regulation, possible systems interruptions, a failure to integrate acquisitions or manage resources, and a failure to retain key employees. Further information regarding these and other risks is included in HealthCentral.com`s Quarterly Report on Form 10-Q for the quarter ended March 31, 2001, Annual Report on Form 10-K for the year ended December 31, 2000 and other documents filed with the SEC.
For Information Contact:
Diane Jankiewicz
Investor Relations
HealthCentral
Phone: 510-250-2658
dianej@healthcentral.com
www.ir.healthcentral.com
Melanie Hilario
Public Relations
HealthCentral
Phone: 510-250-3806
melanie.hilario@healthcentral.com
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