CHICAGO--Aug. 13, 2001-- New service delivers fast, convenient, and affordable market analysis
and insights
Information Resources, Inc. (NASDAQ: IRIC) today announced that it has launched a new e-commerce Web site to provide fast-growing consumer packaged goods (CPG) companies with the same market analysis and insights as their more established and larger competitors. With this premier online service, customers can now quickly select and purchase market intelligence available from IRI`s InfoScan(R) retail tracking service to meet their specific business needs.
From IRI`s KnowlEdge Group, this first-of-its-kind Web site offers a large variety of customizable reports and industry studies that enable CPG customers to make more informed and faster decisions with a higher sense of confidence. Located at www.knowledgegroup.com, this new site empowers these sales and marketing decision-makers to better manage risk knowing they are using similar IRI analysis and insight used by top manufacturers, retailers and analysts in the CPG industry.
"Our new KnowlEdge Group Web site provides customers easy access to the intelligence they need to quickly identify and take action on key business issues and opportunities," said Kevin O`Malley, Vice President, IRI`s Marketing Group. "And because the reports are Web-based and affordably priced, they can access the expert reports they need whenever, where ever and however they need it."
"The site completely met my needs and exceeded my expectations," said Dave Doubek of the Imperial Sugars Company. "It was easy to access and customize the reports to quickly get the information I needed on specific markets and products. This site will be an especially effective tool for our field sales and marketing teams."
IRI launched the KnowlEdge Group in 2000 to focus on and respond to the needs of fast-growing clients in the CPG industry. In addition to the Web site, the KnowlEdge group continues to develop products and services to help growing CPG companies close the gap with their largest competitors.
Information Resources, Inc. is a leading provider of UPC scanner-based business solutions to the consumer packaged goods (CPG) industry, offering services in the U.S., Europe and other international markets. The Company supplies CPG manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry. For more information about IRI, please go to www.infores.com.
CONTACT:
Information Resources, Inc.
Kris Sundberg, 312/474-2895
or
The Weiser Group
Channa Brooks, 212/448-8062
Back...
