Version 3.0 Allows For Simple, Real-Time Updating of
Components Within Interactive 3D Environments
Los Angeles, CA – August 14, 2001 – RichFX Inc. today at Siggraph 2001 announced the launch of RichFX Version 3.0, the latest advancement of its pioneering technology platform for 3D Video Graphics Technology. RichFX technology combines the strengths of streaming video with the flexibility of 3D graphics to create a powerful emotional and interactive experience online, regardless of Internet connection speed.
Tal Kerret, CEO and Co-Founder of RichFX, said, “RichFX Version 3.0 allows users to simply update and enhance components within a 3D Environment to create an even more engaging, dynamic experience for the end user. With Version 3.0, RichFX Environments™ can even be customized automatically for each visitor. Version 3.0 also makes it easier than ever for our clients to begin enabling their sites with RichFX technology using standard content creation tools and standard HTTP servers.”
RichFX Version 3.0 advancements all work while maintaining a continuous user experience over low bit-rate connections such as 56K dial-up modems. These advancements enable users to:
· Dynamically configure and update both 3D and 2D representations of products within a 3D Environment. For example, if a product in a 3D shopping Environment sells out, Version 3.0 can automatically replace it with another appropriate product that is in stock.
· Easily modify product displays or change in-store banners, posters or other merchandising materials within a 3D Environment. This feature, for example, streamlines the implementation of seasonal promotions and makes it possible to custom-tailor Environments to individual visitors based on previous purchases or other information.
· Create and deliver single product presentations using a standard HTTP server, eliminating the need for any customized server software. This allows for the rapid adoption of RichFX-enabled objects onto a Web site, which can later be integrated into a full 3D Video Graphics Environment.
· Use Version 3.0’s 3D tools within Discreet’s 3ds max™ and Version 3.0’s 2D tools within Adobe® PhotoShop®.
Tal Kerret said, “Our extensive research showed that consumers want life-like online experiences that are always fresh and change to meet their needs and desires. The substantial technological improvements in Version 3.0 are all designed to help content creators, e-tailers and other RichFX clients more easily deliver that dynamic, personalized experience to end users. 3D Video Graphics Technology is an exciting medium with a wide range of applications for merchandising and many other fields.”
Yair Mann, CTO and Co-Founder of RichFX said, “By offering content creators the power to render rich media images with familiar tools like Adobe® PhotoShop® and stream them over standard HTTP servers, RichFX has lowered the barrier to entry for using its acclaimed 3D Video Graphics Technology. Further, with its innovative dynamic inventory updating, Version 3.0 links the front-end to the back-end in a way that ensures the Environments are easy to manage for merchandisers.”
Customers interested in obtaining the new RichFX Version 3.0 should visit www.richfx.com.
About RichFX
RichFX Inc. is the leader in 3D Video Graphics Technology, uniquely combining the strengths of streaming video with the flexibility of 3D graphics, to create an engaging and emotional interactive experience online regardless of connection speed. RichFX patent-pending compression technology creates video files up to 100 times smaller than the best-known video formats. The RichFX platform is being used by leading e-tailers such as Neiman Marcus, Coach, Estée Lauder, Reader’s Digest and the Home Shopping Network to enhance the visual communication of their product and build their brands online. RichFX is funded by premier financial institutions, including Morgan Stanley Dean Witter, Mellon Ventures and Deutsche Bank Alex Brown as well as Internet leader RealNetworks®, Inc. RichFX’s partnership with RealNetworks enables millions of unique registered RealPlayer® users access to content created with RichFX technology.
RichFX is headquartered in New York City and has R&D offices in Tel Aviv.
Additional corporate and product information can be found at http://www.richfx.com.
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Contact:
Daniel Delson
Office contact#: 212-484-7747
Siggraph contact#: 917-328-9337
ddelson@rlmnet.com
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