Veripost E-mail Change of Address Service Offering Added to BoldFish Express Network
Contact:
Strategic Advantage Public Relations
303-298-9630, ext. 106
Doyle Albee
dalbee@strategicadvantage.ws
Jennifer St. Onge
303-642-4128
jstonge@veripost.net
SUPERIOR, Colo. – August 14, 2001 – Veripost, the e-mail change of address
solution, today announced that BoldFish, developer of the only dedicated
infrastructure for high-volume outbound e-mail, has joined the Veripost Partner
Network. BoldFish will offer Veripost’s services to update changed e-mail
addresses for clients using the BoldFish Express Network.
“Bad e-mail addresses are not only a serious customer retention problem for
our clients, they create bounce-management costs," said Barbara Tallent,
BoldFish CEO. "Our partnership with Veripost will offer BoldFish Express
Network customers an effective, easy-to-implement solution that will help
maintain a clean, permission-based database for companies using our systems for
opt-in email marketing.”
As a member of the Veripost Partner Network, companies such as BoldFish
provide the Veripost e-mail change of address service to enhance the business
benefits provided through their e-mail messaging and data solutions. The
integration process is minimal, simply requiring the addition of a Veripost
registration mechanism on a change of address page or other portion of service
web site. To provide contacts with updated e-mail information, consumers need
only register their old and new e-mail addresses at www.veripost.net or through
participating companies’ web sites. The registration process is fast, free and
as easy as entering old and new e-mail addresses.
Eighteen of the largest e-mail marketing service providers are now using
the Veripost e-mail change of address service.
“As we continue to partner with industry leaders such as BoldFish, our
solution will work better and faster for all e-mail marketers who use it,” said
Eric Kirby, Veripost president and CEO. “Companies are recognizing that they
cannot afford to lose a third of their customer bases each year because of
e-mail address changes. With that recognition, they turn to email solution
providers and technology leaders for help solving the problem. We’re excited
that BoldFish has partnered to extend the Veripost solution to help companies
maintain customer relationships.”
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About Veripost
Veripost is a comprehensive e-mail change of address solution that provides an
easy way for businesses to keep in touch with customers following an e-mail
address change, thereby increasing customer retention rates and profits. The
foundation of the Veripost solution is the Veripost Network, a group of e-mail
marketing and data solution companies that share their e-mail address updates,
when customers give permission, in exchange for updates provided by other
network members. Based in Superior, Colo., Veripost is backed by SOFTBANK
Venture Capital and leading entrepreneurs. For more information, visit
www.veripost.net.
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