Sarah Simmons becomes e-c marketing manager at Pokemon USA

Sarah Simmons has been named e-commerce marketing director for Pokémon USA Inc. Simmons will manage all activities for the PokemonCenter.com e-commerce site. Her responsibilities will include the online marketing and advertising of Pokémon products and services to customers, web initiatives, and expanding overall e-commerce business. She reports to Koji Kondo, director of retail and e-commerce.

Simmons previously worked for RichFX Inc., provider of rich digital media, as director of strategic operations where she led product development efforts for clients such as Williams-Sonoma, Wal-Mart, and Scholastic.

Before Rich FX, Simmons was a client partner for Macquarium Inc., an Atlanta-based e-consulting group where she worked with clients including UPS, Orkin, AFLAC, Intuit, and Chase Bank.