Bluefly renews its Yahoo! Deal

Bluefly Inc., an Internet retailer of designer fashions at outlet store prices www.bluefly.com, today announced it has renewed its relationship with Yahoo! Inc. to be a featured merchant on Yahoo! Shopping. Under the terms of the agreement, Bluefly will continue to have graphic merchant links within Yahoo! Shopping and will be featured throughout the Apparel, Accessories and Shoes category. In addition, Yahoo! has agreed to include Bluefly's inventory of top designer merchandise in Yahoo! Shopping's search results. In the last 12 months, Bluefly has tested a variety of marketing initiatives, expanding programs that it believes have been successful and terminating those that have not met its standards. Bluefly believes that this approach has been instrumental in lowering its new customer acquisition cost by nearly 68%