Wine.com goes mobile

Wine.com, the online wine seller, has launched the wine.com channel on the AvantGo mobile Internet service. With the launch of this channel, wine.com becomes the first merchandising company to bring its content to mobile and wireless devices to AvantGo users and the first online wine merchant to launch its mobile commerce offering. Wine.com provides AvantGo users with an integrated solution so they can initiate a transaction in a variety of ways using their mobile devices. Users of mobile devices can browse the wine.com web site and enter their e-mail address wirelessly to initiate a transaction or they can submit forms that are queued on the device for transmission during a user's next online or wireless synchronization. Users can also use their device to retrieve customer service information and complete a transaction with their cellular phone. Effective immediately, AvantGo users who subscribe to the wine.com channel will find a special selection of over 40 wines from around the world, wine.com's "Top 10 Holiday Gifts" and special weekly offers from wine.com on their Palm or other mobile and wireless devices.