Internet Retailer - Strategies For Multi-Channel Retailing

News Stories
News Stories Wednesday, May 10, 2006   
E-Mail 'Internet Retailer: Marketing Conference/Exhibition June 2007' to a friend  Printer Friendly: Internet Retailer: Marketing Conference/Exhibition June 2007   

Peapod and Scholastic deliver highest consistency rate

Consumers with a high broadband connection could access a Top 50 retail web site an average of 97.44% of the time in April, says Gomez Inc.

Peapod had the highest access success rate at 99.21% and was followed by Scholastic (99%), Zappos (98.88%), Avon (98.84), OfficeMax (98.73), Apple (98.71%), Blue Nile (98.69%), QVC (98.54%), Drugstore.com, (98.28%), Sears (98.26%), J.C. Penney (98.24%), Nordstrom (98.22%), Barnes and Noble (98.21%), Office Depot (98.06%) and Netflix (97.30%).

In April visitors with a low broadband connection could access a top retail site 98.22% of the time and 69.75% of the time with a dial-up connection.

 Top 50 Performance Index: Site Success Rate
 April 1, 2006 - May 1, 2006
Availability (%)
Site Dial Up (%)   Low
Broadband (%)
High
Broadband (%)
Zappos
96.68
99.14
98.88
Peapod
95.94
99.57
99.21
Dell
92.70
99.14
98.37
Scholastic
90.31
99.11
99.00
Office Max
76.76
99.23
98.73
Avon
76.03
99.41
98.84
Coldwater Creek
75.18
98.93
97.89
Blue Nile
74.99
99.09
98.69
Drugstore.com
74.72
98.83
98.28
Office Depot
73.91
98.68
98.06
Apple
73.67
99.22
98.71
Nordstrom
73.62
99.15
98.22
Cabelas
73.05
98.77
98.01
Netflix
72.96
98.14
97.30
Amazon.com
72.92
99.13
98.61
FTD
72.69
96.36
97.51
Williams Sonoma
72.63
97.86
97.90
Toys R Us
72.15
98.66
97.55
Eddie Bauer
72.15
98.86
97.99
Redcats
72.04
98.62
97.87
JC Penney
71.95
98.90
98.24
QVC.com
71.76
99.01
98.54
Sears
71.56
99.00
98.26
Home Shopping Network
71.23
98.85
97.34
Neiman Marcus
71.04
97.33
97.06
Staples
70.97
97.59
95.96
Quixtar
70.95
98.18
97.84
Gateway
70.73
98.44
96.96
Barnes and Noble
70.35
97.89
98.21
LL Bean
70.21
98.32
97.46
HP Direct
70.15
97.97
96.74
Benchmark Average
69.75
98.22
97.44
Comp USA
69.31
98.62
97.80
Circuit City
69.12
97.94
96.81
Wal-mart
69.01
98.58
97.74
Musicians Friend
68.56
98.89
97.89
1800 Flowers
67.87
97.59
96.70
Cornerstone Brands
67.72
98.35
96.67
CDW
67.10
98.11
97.06
Costco
66.09
97.54
96.03
Kmart
66.01
97.97
96.31
PC Mall
65.34
97.64
96.53
Overstock.com
63.00
97.29
96.43
Home Depot
62.76
96.93
96.01
Buy.com
59.68
97.85
96.31
Best Buy
59.20
95.13
94.85
Tiger Direct
58.78
98.33
96.55
Newegg
50.26
96.23
95.53
GAP
48.85
96.25
95.47
Sony Style
47.63
97.38
96.39
Target
23.57
97.00
96.79
 Copyright © 2006 Gomez, Inc.                                      www.gomez.com

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides