Circuit City crackles with growth, but Best Buy tops electronics sites
CircuitCity.com, which registered 26% year-over-year growth in unique visitors in October, had another strong month in November, with 22% more unique visitors than the same month a year ago. But BestBuy.com, which grew 8% over last November, remained tops among computer & consumer electronic retail web sites, Nielsen Online reports.
The top 10 computer & consumer electronic retail web sites in November with unique visitors in millions this November and last November and percent growth were:
- Best Buy, 22.74, 21.13, 8%
- Circuit City, 19.14, 15.65, 22%
- eBay Electronics, 12.22, 12.32, -1%
- eBay Computers, 5.44, 5.65, -4%
- Windows Live Gallery, 4.78, N/A, N/A
- OSTG, 4.54, 4.53, 0%
- TigerDirect.com, 4.23 3.82, 11%
- NewEgg.com, 3.87, 3.06, 26%
- gamestop.com, 3.85, 2.73, 41%
- Windows Marketplace 3.12 2,13 46%
The category hosted 57.96 million unique visitors in November. (Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
In terms of time that the average visitor spent on each site in November, Optimum Store Online led with 34 minutes, 37 seconds. The average for the category in November was 25 minutes, 16 seconds. The Top 10 in terms of average time that a shopper spent on the site (minutes:seconds), along with unique visitors in millions, according to Nielsen Online, were:
- Optimum Store Online, 34:37, 1.10
- CDW, 32:43, 1.71
- OSTG, 30:42, 4.54
- TigerDirect.com, 18:17, 4.23
- NewEgg.com, 15:53, 3.87
- eBay Electronics, 15:09, 12.22
- Best Buy, 11:37, 22.74
- Circuit City, 11:31, 19.14
- Crutchfield.com, 10:51, 1.44
- eBay Computers, 10:43, 5.44
The Top 10 retail goods and services advertisers in November, with online ad impressions in millions, according to Nielsen’s AdRelevance report, were:
- Netflix Inc., 3,612.03
- eBay Inc.,, 2,684.31
- Target Corp., 1,758.39
- United Online Inc., 1,348.45
- Reunion.com, 710.22
- J.C. Penney Co. Inc., 705.10
- Sears Holdings Corp. 689.64
- Wal-Mart Stores Inc. 591.16
- PerfectLover.us, 471.57
- MarketRange Inc., 408.75
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