Free holiday shipping helps LLBean.com set a single-day processing record
An offer of free shipping that began in September and ended four days before Christmas helped L.L. Bean Inc. wrap up one of its strongest online holiday seasons to date, a company spokeswoman says.
On its busiest day in December L.L. Bean, No. 23 in the Internet Retailer Top 500 Guide, processed about 97,200 web orders, an increase of 20% from the previous one-day record of 81,000 Internet orders the retailer picked, packed and shipped during Christmas 2006. The company is still compiling other final holiday e-commerce statistics, including web site visits and sales.
“It was a very good year and our Internet and phone business is very brisk today as customers begin to redeem their gift certificates,” says the L.L. Bean spokeswoman. “Apparel was a very strong seller for us online as it usually is.”
L.L. Bean credits an extended offer of free shipping for driving robust holiday web and catalog sales. On Sept. 28 L.L. Bean introduced an offer of free shipping with no minimum purchase. The offer expired Dec. 21. “Given the high price of gas and other economic conditions, a lot of our customers used the free shipping offer to do their holiday shopping earlier,” the L.L. Bean spokeswoman says. “Our web channel enjoyed a very strong holiday season.”
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