Coldwater Creek bubbles to the top in conversion rate

Multi-channel apparel retailer Coldwater Creek led all online retailers in November with a 23.7% conversion rate, according to the MegaView Online Retail report from Nielsen Online.

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Here are the top 10 e-commerce sites in terms of conversion rate in November, according to Nielsen Online:

• Coldwater Creek, 23.7%
• HearthSong, 21.9%
• Tickets.com, 20.1%
• Lillian Vernon, 20.0%
• Roamans, 18.9%
• Oriental Trading Company, 16.9%
• Urban Outfitters, 15.9%
• Lands End, 15.4%
• The Sportsman’s Guide, 15.3%
• QVC, 14.9%

Here are the top office supplies sites ranked by number of purchases made, followed by unique visitors, both in thousands. Unique visitors counts each shopper who visits the site once no matter how many times that shopper visits the site during the month.

• Office Depot, 971, 614
• Vistaprint, 845, 738
• Staples, 371, 287
• eBay, 357, 283
• Dell, 255, 230

Here are the top apparel and accessories online retailers, ranked by number of purchases, followed by unique visitors, both in thousands.