Google dominates in November, getting nearly 60% of all queries
Two reports show Google continued to dominate search in November, with data from Nielsen Online showing Google had 4.3 billion or 57.7% of search queries for the month while data from comScore Inc. shows Google had 5.9 billion core searches or a 58.6% share.
The count from Nielsen Online, a unit of The Nielsen Company, shows Yahoo Search in second place for the month, with a 17.9% share of search volume representing 1.3 billion search queries. Similarly, comScore data shows Yahoo’s search share as trailing Google for November with what it calcuates as a 22.4% market share, or 2.2 billion searches. MSN/Microsoft sites was the only other search provider with significant traffic, serving up 881 million searches or 12% of all search queries in November, according to Nielsen Online, and 984 million or a 9.8% share according to comScore.
Following the top three engines in search volume by Nielsen Online’s reckoning were AOL Search, with 332 million searches or a 4.5% share of all search queries for November; Ask.com Search with 196 million or 2.7% of November searches; and My Web Search with 87 million or 1.2% of searches. Rounding out the top 10 search engines in the Nielsen Online data are Comcast Search, AT&T WorldNet Search, NexTag Search and Dogpile.com; each represents less than 1% of the total number of search queries conducted in November.
ComScore data for November showed Ask Network sites at 463 million or 4.6% of searches and Time Warner Network sites with 453 million or a 4.5% share.
The number of actual monthly searches attributed to the engines varies due to longstanding differences in methodologies as well as recent changes. For example, a comScore spokesman notes that under recent changes to its ongoing analysis, comScore now includes searches conducted on affiliate sites that use the Google toolbar in its count as well as searches that occur on Google.com. Another change in comScore’s method now counts a search that originates as a text search but then moves to an image or video search under the same term as two or three searches, where it was formerly counted as one.
Because of methodology changes that occurred in October, Nielsen Online’s November data can’t be trended with its data from preceding months, according to the company.
The comScore numbers are from comScore`s core search data, which include partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites not on the core domain of the search engine are not included.
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