MIVA LAUNCHES NEW CAMPAIGN MANAGEMENT TOOLS IN THE U.S.
Enhancements to MIVA Ad Center Functionality Provide Advertisers Greater Control of Ads and Spend
AD:TECH – NEW YORK – November 7, 2005 – MIVA, Inc., (NASDAQ: MIVA), the leading independent Performance Marketing Network, today announced it has launched a comprehensive set of campaign management tools that are located in MIVA Ad Center.
The new tools are designed to provide advertisers greater control over the management of their advertisements and spend by allowing them to group ad listings together into campaigns and then applying schedules and budgets to those campaigns. Coupled with improved functionality, enhanced inline reporting capabilities have been added to allow advertisers to track campaigns, improve their decisions around ad management, and ultimately increase ROI.
“By simplifying the management of ad listings within groups, automating scheduling and tightening the budgeting process, we believe MIVA is helping advertisers save time and money,” said Tom Wilde, senior vice president and general manager of MIVA North America. “MIVA is leveraging our investment in technology initiatives, and this launch marks the second major release to our set of advertiser solutions in less than six months, a considerable achievement in the performance advertising industry.”
Key highlights of new campaign management tools include:
• Creation of groups of ad listings into campaigns
• Creation and management of scheduling for each campaign, including:
o Start and end date (or ongoing)
o Time of day (day parting)
o Days of the week
• Creation and management of budget (spend) for groups of ads or campaigns, including the ability to apply a separate budget to each campaign with a particular spending limit per day or per month.
• Generation of new reports specific to the performance of campaigns
Additional information on MIVA advertising solutions can be found at http://www.miva.com/us/content/advertiser/overview.asp, or visit MIVA at AD:Tech, booth number 319 for a live demonstration.
About MIVA®, Inc.
MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA does not promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage and optimize keyword-targeted and context-related Pay-Per-Click (and Pay-Per-Call) marketing programs. Our advertisers access distribution and generate leads through our network of publisher partners and are able to capitalize leads through our integrated e-commerce merchant solution. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.
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