FOR IMMEDIATE RELEASE
Media Contacts
Lisa Cohen
310-751-0200 x311
lisac@L90.com
Investor Relations Contact
Tom Sebastian
415-354-2813
toms@L90.com
-- After Signing Numerous New Deals During the Summer in the United States,
adMonitor Also Experiencing Growth Overseas -
Los Angeles - August 16, 2001 - L90, Inc. (Nasdaq: LNTY), the premier
marketing, technology, and media company, announced today that its
proprietary marketing technology, adMonitor, has signed agreements with
peoplesound.com, Europe`s leading Web site for high quality music, and
e-space.co.uk, which specializes in building revenue and content for brands
online. adMonitor will serve and track all marketing campaigns on the sites,
as L90 looks to generate profit and efficiency for the e-space.co.uk and
peoplesound.com Web sites.
"There is a strong demand in this market for an advertising technology that
generates revenues," said Mike Leo, President of Technology Solutions for
L90. "adMonitor helps Web publishers monetize their sites by creating new
revenue streams, which is what publishers must focus on to succeed in this
market."
In addition to the new clients in the UK, L90 recently announced that
adMonitor signed on 10 new clients in the United States in the month of June
and 5 new clients in July. adMonitor is the only marketing technology that
was developed with an advertising perspective, exclusively for Web
publishers. The technology creates new revenue streams through a
combination of ProfiTools, a suite of digital marketing tools that monetizes
Web site inventory and databases while commanding higher CPMs than competing
technologies. The ProfiTools include e-mail, sponsorships, eNewsletters,
co-registration, and rich media among others.
"Advertising revenues are a crucial component to the success of our
partners," said Neil Morgan, Chairman of e-space.com.uk. "We searched for a
company and a marketing technology that we felt was clearly focused on
generating revenues for our Web publisher clients, which is why we chose
adMonitor."
adMonitor
The Technology for Business Success
adMonitor is L90`s proprietary, centralized ad-serving and tracking
technology. adMonitor was developed to power L90`s next-generation
ProfiTools, which help marketers and Web publishers build deeper and more
powerful relationships with opt-in consumers by delivering targeted offers
and promotions. ProfiTools include sponsorships, rich media and direct
marketing components as well as traditional banner advertisements. Features
include advanced targeting and tracking, real-time inventory management,
comprehensive financials and revenue forecasting. Direct marketing
capabilities include serving and tracking of opt-in newsletter sponsorships,
viral marketing programs, direct e-mail marketing, user registration and
opt-in consumer profiling. adMonitor has served over 1,750 marketing
clients, currently serves nearly 7 billion impressions a month, and reaches
over 41% of the Internet audience.
About L90
L90 is a marketing, technology, and media company that works with marketers
and Web publishers to build valuable relationships with customers on the
Internet. L90 currently has exclusive advertising sales representation
agreements with approximately 600 Web sites reaching over 41% of the
Internet audience. L90`s network is broken up into 13 targeted channels
including Automotive, Entertainment, Travel, and Women, to offer advertisers
targeted platforms to reach specific audiences. Each channel is anchored by
branded Web sites such as Aerosmith.com, PBS online, and StarWars.com which
anchor the L90|Entertainment channel. L90`s suite of digital marketing
tools, called ProfiTools, are grouped into five categories: branding,
customer acquisition, traffic, sales, and retention. The tools include
sponsorships, microsites, content integration, rich media, sweepstakes,
viral marketing, opt-in e-mail, newsletters, and many more innovative
marketing tools. The Company`s ProfiTools solution integrates adMonitor,
L90`s proprietary serving, tracking and marketing technology with a global
sales and service team. L90 currently works with over 1,750 marketers
worldwide, including Visa, Microsoft, General Motors, Warner Bros. and
Procter & Gamble. Headquartered in Los Angeles, L90 has additional offices
in New York, San Francisco, Chicago, Miami, Seattle and London.
About peoplesound.com
Peoplesound.com is Europe`s leading website for high quality music from new
and emerging artists. Consumers can select from and instantly play thousands
of tracks across all major music genres. Tracks that consumers like can be
downloaded in MP3 format and played at CD quality on PCs, portable MP3
players or via their hi-fi equipment. Consumers can also buy custom produced
audio CDs of their favourite artists and tracks. Peoplesound.com also brings
artists and talent scouts together, improving the selection process that
record labels use to sign new acts. Through Protein, its fully-owned
subsidiary, peoplesound delivers highly innovative market research,
marketing and data mining capabilities to the recorded music industry. The
client list to date includes Universal, Sony Music, BMG and EMI, as well as
a host of independent labels. Peoplesound Music Publishing focuses on the
commercial exploitation of artist copyrights signed to the group. Recent
signings include Maryanne Morgan, who wrote the top-10 hit single "why" for
Mis-Teeq, and Del, who wrote the hit "Viva" for Universal/Decca artists
Bond. Founded in the UK in June 1999, peoplesound.com has 80 employees.
peoplesound.com has subsidiaries in Germany and France and the website is
accessible in English, German, French, Spanish, Italian and Dutch.
About e-Space.co.uk
e-Space offers its clients a unique combination of skills built around
online publishing including managing content and generating revenue. e-Space
works with leading brands online to provide them with both "evergreen"
content for their sites and revenue from partnerships, sponsorship and
advertising. e-Space has also developed a unique understanding of online
retailing, sales and tracking technologies and online trade marketing
through its work with Tesco and WHSmith.
In revenue generation, e-Space represents the UK`s leading international
brand, Reuters; and two of the UK`s leading high street retailers, Tesco and
WHSmith. Revenue is generated through partnerships, sponsorships and banner
advertising. For Tesco, e-Space manages and sells a programme of supplier
funded advertising online and works with a wide range of fmcg companies to
generate sales from the web.
e-Space is also the UK`s leading independent content syndicator. It
syndicates dynamic content and provides bespoke content to websites,
intranets and wireless technologies for clients including Yahoo!, Freeserve,
Reuters, One2One and TimeOut.
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