Veripost Contact:
Strategic Advantage Public Relations
303-298-9630
Doyle Albee (ext. 106, dalbee@strategicadvantage.ws)
Jennifer St. Onge
303-642-4128 (jstonge@veripost.net)
YesMail Contact:
Romanoff Communications
Dan Romanoff 773-857-5446 (danromanoff@yahoo.com)
Stephanie Walsey
312-423-5247 (swalsey@yesmail.com)
Majority of leading e-mail marketing service providers using Veripost
e-mail change of address solution to help boost customer retention
SUPERIOR, Colo. – [May 30, 2001] – Veripost, the provider of a comprehensive solution for the growing issue of e-mail address changes, today announced YesMail as the latest member of its Partner Network. YesMail will offer Veripost’s services to update changed e-mail addresses to its 150 Network Partners. The service will also be available to YesMail’s CRM (customer relationship management) clients, enabling them to strengthen retention efforts by maintaining their database of permission e-mail names.
Veripost is the e-mail change of address provider of choice for the majority of leading e-mail marketing service providers. YesMail joins 14 existing Veripost partners: Acxiom, American List Counsel, Bigfoot Interactive, CheetahMail, Digital Impact, directmedia.com, Impower, Innovyx (a Rapp Collins Worldwide company), MessageMedia, Netcentives, Responsys, Socketware (makers of Accucast), Xchange and Xpedite.
As e-mail addresses change at a rate of more than 30 percent per year, companies are losing track of valued customers. Updating changed e-mail addresses offers businesses an easy way to retain customers.
“The e-mail change of address issue continues to grow, necessitating a robust solution with a strategic way of sourcing change data,” said Scott G. Stephen, senior vice president of operations and client services of YesMail. “We evaluated e-mail change of address options, and chose Veripost based on the quality of its network partners and the ease of service implementation.”
Veripost channel partners provide the e-mail change of address service to businesses for which they provide e-mail messaging and other data solutions. The integration process is minimal, simply requiring the addition of a Veripost registration mechanism on a change of address page or other portion of the site. To provide contacts with updated e-mail information, consumers need only register their old and new e-mail addresses at www.veripost.net or through participating companies’ web sites. The registration process is fast, free and as easy as entering old and new e-mail addresses.
“As we continue to add industry leaders such as YesMail, the Veripost Network becomes more and more valuable to both consumers and businesses,” said Eric Kirby, president and CEO of Veripost. “Our superior solution, ease-of-use and permission standards have made us the solution of choice among industry leaders. The strength of our Partner Network and the diversity of our data partnerships are allowing us to quickly scale our solution.”
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About Veripost
Veripost is a comprehensive e-mail change of address solution that provides an easy way for businesses to keep in touch with customers following an e-mail address change. The foundation of the Veripost solution is the Veripost Network, a group of e-mail marketing and data solution companies that share their e-mail address updates, when customers give permission, in exchange for updates provided by other network members. Current network members include Acxiom, American List Counsel, Bigfoot Interactive, CheetahMail, Digital Impact, directmedia.com, Impower, Innovyx (a Rapp Collins Worldwide company), MessageMedia, Netcentives, Responsys, Socketware (makers of Accucast), Xchange, Xpedite and YesMail. Based in Superior, Colo., Veripost is backed by SOFTBANK Venture Capital and leading entrepreneurs. For more information, visit www.veripost.net.
About YesMail
YesMail is a premier direct e-mail marketing solutions provider. YesMail’s innovative e-mail marketing solutions and expertise enable companies to acquire and retain customers, sell products and services and drive loyalty by targeting prospects and delivering personalized messages via e-mail – one of the most cost-effective mediums available in the industry. YesMail delivers to its members offers, promotions and information about the products and services that match their interests, while protecting their personal information. YesMail is a majority-owned operating company of CMGI, Inc. For more information about Chicago-based YesMail, see www.yesmail.com or call 1-877-YESMAIL.
This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits of the relationship between yesmail and Veripost and the expected interoperability of the technologies and products of yesmail with those of Veripost and other third parties. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: yesmail`s products and technologies may not successfully interoperate with those of Veripost or other third parties; adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; yesmail’s success depends on the advertising needs of its customers and the continued demand for Internet advertising in general; yesmail’s success depends on the continued and increased acceptance of its website and the Internet as a medium; and increased competition and technological changes in the markets in which yesmail competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s Annual Report on Form 10-K for the most recently ended fiscal year.
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