Commission Junction Providing Pay-For-Performance Advertising to Microsoft bCentral Subscribers
SANTA BARBARA, Calif. - August 21, 2001 - Commission Junction, the largest pay-for-performance ad network, today announced a strategic relationship with Microsoft bCentral, the leading provider of small business services on the Web. Commission Junction will now provide pay-for-performance advertising service to new or existing Microsoft bCentral subscribers.
"We strongly value our relationship with bCentral customers and entered this new relationship in the interest of providing an improved affiliate marketing service," said Marcus Schmidt, lead product manager of bCentral at Microsoft Corp. "Commission Junction`s technology will allow online advertisers to acquire more customers and online publishers to secure more revenue from their audience, so we`re excited to extend Commission Junction`s service via the bCentral small-business service."
This move will allow bCentral to focus on its core set of small-business services - helping customers manage everyday business processes more efficiently. Current bCentral subscribers, as well as new advertisers and publishers who want to join this industry-leading affiliate marketing service, can sign up through Commission Junction`s network at http://revenue.bcentral.com/cjjoin.htm.
"Microsoft bCentral clients will now be able to participate in the most cost-effective and measurable method of advertising online," said Lex Sisney, CEO & co-founder of Commission Junction. "Pay-for-performance advertising allows bCentral clients to convert traffic into customers. Advertisers only pay when a publisher sends them a new customer or sale. Publishers earn the most money possible from ads on their site. And both sides can gauge the success of their program and their partners` program because of the performance metrics we provide."
Commission Junction enables advertisers to drive more sales and leads to their online business and lower customer acquisition costs on a pay-for-performance basis. With Web-based technology, advertisers can quickly and easily implement a program into their online business. Commission Junction also allows publishers to partner with more than a thousand advertisers and access their ads from a single Web-based interface.
In addition, Commission Junction is the first and only ad network that provides real-time performance metrics on advertisers, ads and publishers, allowing both sides to closely monitor the effectiveness of each ad and relationship.
About Commission Junction
Commission Junction, the largest pay-for-performance advertising network, allows online advertisers to acquire more customers and online publishers to earn the most revenue from their audience. By publishing payment and conversion statistics on advertisers, publishers, and ads within its network, Commission Junction offers the first open marketplace for online advertising. Both advertisers and publishers can quickly gauge the quality and potential of each relationship, allowing them to maximize performance of their online advertising campaigns.
Commission Junction acts as a trusted third party managing the network, tracking and reporting on the ads in real time, and handling monthly commission payments to network members. The company serves more than 6 billion impressions per month, ranking it among the largest ad networks in the world, and the only one operating entirely on a pay-for-performance basis. Clients include leading online marketers eBay, Capital One, NextCard, and The New York Times Home Delivery. Commission Junction is headquartered in Santa Barbara, CA, with offices in San Francisco, New York and London. For additional information, visit www.cj.com or call 800/761-1072.
###
All other references to products or service names are trademarks and/or registered trademarks of their respective owners.
Back...
